Despite sitting at opposite ends of the spectrum, B2C (business-to-consumer) ecommerce and B2B (business-to-business) service companies share something in common. Both understand the importance of developing a strong Web presence and devising a marketing strategy and advertising campaigns to attract leads and convert them into customers.
As a content marketing specialist and business journalist who covers the intersection of digital innovation with the global economy, business and lifestyle, it's a part of my job to stay on top of the latest tech trends and disruptions.
In our increasingly digital-first world, savvy marketers understand the importance of reaching consumers wherever they are and prefer to beâ€”whether at home, work or on the go.
With ever-expanding channels, platforms, audiences and messages stretching across the online landscape, keeping your marketing plan and brand evolution in sync with your overall business strategy can be challenging. And with so many tasks to execute, it's inevitable that you'll make a few missteps along the way.
With 2019 approaching, many business owners and marketers are deciding on where to invest their time and money in the coming year.
With the meteoric rise of social media, websites have become largely overlooked by many businesses, who almost view them as an afterthought. But there's a reason that websites remain the most important customer touchpoint and why nearly 9 out of ten marketers view them as critical to online success.
User experience, or UX for short, is often an often overlooked but all-too-important aspect of website design. In a past post, we discussed three ways to improve your website's user experience. Here, we talk about just why good UX truly matters.