In the first post in this two-part series, you learned about the importance of optimizing your content, on-page SEO, meta descriptions and URL slugs to help drive traffic to your website.
SEO and organic Web traffic matter. Just ask the 61% of marketers who say that boosting SEO and growing organic traffic are their most important inbound digital marketing strategies.
Life was easier for companies and brands in the pre-digital days, when customers were generally unaware of complaints made by others. But in our social media age, infinitely connected consumers can see and even chime in on all the public chatter, both good and bad.
Whether you routinely nail running your online business or make your share of digital marketing mistakes, everyone can use a little extrinsic motivation from time to time to uplift us during challenging times and inspire us to succeed in business and our professional endeavors.
We’re sure you’ve heard about the power of inbound marketing but what does that really mean? What’s all the fuss about? Inbound marketing is an essential tactic to attract potential customers to your website with the intent of purposely connecting them with the value of your products and services.
Over the past several years, as a wave of algorithm changes have put a damper on Facebook organic reach, savvy marketers have shifted to an advertising-based strategy on the platform to achieve their goals.