Back in 2007, Chris Messina was the first Twitter user to use the pound or hash symbol as a social media tag; he would go on to lay the groundwork for using tags on the platform. But it was Instagram that would ultimately become King of the Hashtag, making them standard for categorizing content and allowing it to be discoverable on the photo and video-sharing network.
The person who said "Money can’t buy you friends" had no idea that they would be someday be for sale on social media. As Facebook, Twitter and Instagram have become great places to marketing and advertise businesses, a growing number of brands have been lured into buying likes and follower on the platforms to keep up with the competition.
With 1 billion active users, Instagram is a must-use social media channel for business. Nearly 70% of marketers used the platform for campaigns in 2018, according to eMarketer.
As the world's largest social network, Facebook has 1.49 billion global active users and has become a major part of its users' daily lives. So, the social media network can be an effective way to extend the reach of your brand in a more personal and unobtrusive way.
Before there were iPhones and Androids, there was BlackBerry, a smartphone maker that controlled 20% of the market, and the virtually unchallenged leader in mobile business communications.
In the first post in this two-part series, you learned about the importance of optimizing your content, on-page SEO, meta descriptions and URL slugs to help drive traffic to your website.