Despite sitting at opposite ends of the spectrum, B2C (business-to-consumer) ecommerce and B2B (business-to-business) service companies share something in common. Both understand the importance of developing a strong Web presence and devising a marketing strategy and advertising campaigns to attract leads and convert them into customers.
If you've been following our blog for awhile, you've probably noticed a few themes pop up fairly regularly. Among them are the facts that content is king, and that web design is hugely important to your success.
Social media provides a great way to expand your company's reach through both paid advertisements and the building of an organic following. When using a platform like Facebook or Twitter, it is important to remember that they are different from other types of media, however. They are, after all, social.
Navigating social media can be tough, but knowing how to make the most of your social media efforts can do wonders for your ecommerce businesses. You want to engage with your audience in ways that highlight your products, and promote your brand even when you're not directly pitching a particular item or service. To get the most out of your social media pages, try following these simple suggestions that can help maximize your social campaigns:
Content marketing gets three times more leads than paid search advertising or that's at least what the Content Marketing Institute declared in 2017. Are you looking to gain clients through content marketing?
Certain industries provide ample, apparent opportunity to create new content on a daily basis. News organizations have a constant influx of new stories, and many ecommerce sites frequently acquire new products for which they can create new pages, but other industries can be a bit more static.