DOLTLOGICS BLOG

ByRobby Schlesinger
You’ve planned every detail of your website, from site navigation to SEO. The user experience has been tried, tested, and moves visitors from page to page with ease. You’ve reviewed your analytics and everything seems to be going smoothly, minus one thing - you aren’t getting conversions.
ByRobby Schlesinger
Does viewing your website feel like reading a long, uninteresting novel? Is every product described in great details, for pages? Do visitors frequently go to your website late at night (presumably to help them fall asleep)? These are all strong indicators that you only rely on text to sell your products online. But it doesn’t have to be this way! Your visitors deserve a lot more than death by description.
ByRobby Schlesinger
Anyone with a (good) website can sing the praises of having an effective landing page. It usually offers a place to give a quick update on your brands and services, a call to action, and a quick form to help move visitors through the marketing funnel. The primary focus of landing pages is, you guessed it, to drive conversions. But what does it mean when your landing page isn’t driving conversions? Better yet, how can you get your primary conversion machine repaired and running in tip-top shape?
ByRobby Schlesinger
If you’ve wasted precious time trying to optimize your Wordpress website, you’re not alone. Finding plugins on Wordpress can be difficult, frustrating, or downright time consuming. That’s why Dotlogics is here to help. We’ve found 5 great Wordpress plugins to help you increase conversions, and save time.
ByRobby Schlesinger
Experimentation has led to some of the greatest achievements in human history. A big part of that experimentation has stemmed from testing prototypes to see which was the best. That’s what A/B testing is. It’s launching two similar websites to see which gets better results. By creating a working hypothesis, and testing it with a side by side comparison, it could make your website more successful.
ByRobby Schlesinger
What is the main focus of your ecommerce site? To sell! But sometimes, sustaining and increasing sales can be challenging. Whether you’re on day 1, day 100, or year 10, incorporating offers can help drive traffic to your website and increase both new and recurring sales. Check out these 5 offers to include on your ecommerce site, to help your sales not get stale.
ByRobby Schlesinger
Imagine you’re in the middle of a forest. All of the trees are too dense to see the sun, and you don’t have a map, frame of reference, or any clue how to get out. How do you feel? This is what it’s like for a user to try to find their way around a website without clear navigation. Needless to say, the experience for this user is dismal. That’s why it’s especially important to optimize your website’s navigation. Feel free to integrate the options below, because well planned navigation is like giving someone a compass to navigate your site with ease.
ByRobby Schlesinger
Information Architecture is the kind of work that is so important, it’s usually done by many roles on one team. You can count on designers, developers, and content strategists to all have a say on what optimal information architecture looks like, and how to achieve it. Put simply, information architecture is the hierarchy of content and visual graphics that help users navigate your website with ease. It’s kind of a big deal.
ByRobby Schlesinger
User experience (UX) - it’s what separates mediocre websites from great websites. UX is what makes giants like Google, Facebook, Netflix, and Amazon a cut above the rest. According to User Testing Blog, user experience is simply “how you feel about every interaction you have with…(in this case, a website) in the moment you’re using it.”
ByRobby Schlesinger
Did you know that under the Americans with Disabilities Act (ADA) a business is considered “a place of public accommodation” and is required to provide equal access to individuals with visual, hearing, and mobility impairments? Furthermore, the Department of Justice has made it clear that these requirements apply to any publicly accessed website, regardless of if the business or organization has a physical location or operates solely on the internet. Now, more than ever, is it important to ensure your website is ADA compliant. Failure to do so could result in fines, litigation, and loss of customers.
ByRobby Schlesinger
Gift baskets have made so many strides in recent years to be a classic gift with modern appeal. It stands to reason, then, that having a modern website is on the savviest of gift basket businesses’ bucket lists. While you may already have an idea of what makes a basket beautiful and the best ways to appeal to your customers, it can be hard to know where to start with designing the best basket website for customer engagement and conversions. These 5 tips can help wrap your products up with panache, and are time-tested ways to increase your sales.
ByRobby Schlesinger
At Dotlogics, we love our clients. Working with them to solve their custom website design needs is the entire reason that we’re in business. The contractor-client relationship is one that requires honesty, clear communication, and mutual respect. Over time, we found some client behaviors that we’re not too crazy about, but have ultimately helped us to become a better web development agency and provided better web services to our customers. We know that hiring a web development company is an investment and that working with another team can cause anxiety that leads to some bad client behaviors, but here we explain the cause of these bad behaviors and how to address them.
ByRobby Schlesinger
Launching a SaaS app is a time-consuming and strenuous process, requiring hours of development and problem solving to create products and services that the world has never known. But building the app is only the first half of the battle to succeeding in the SaaS industry; once your app is live and available online, you have to make it discoverable by potential users. Just like with any other custom website design project, SEO plays an important factor in the success of your SaaS, with a few key differences that are important to note.
ByRobby Schlesinger
SEO can be a difficult challenge for any website. Changing practices in professional website design and search engine optimization mean that you have to keep up to date on new algorithms and best practices constantly while weeding out the approaches that worked a few years ago. Approaching SEO incorrectly can even have the opposite intended effect; instead of making your site more visible to users, you can be penalized by Google and other search engines and have your site buried under more results than when you started. However, SEO isn’t just a mechanical checklist that you have to complete for each website. Each website offers something different to users and must offer content and resources that appeals to the needs of those users in order to be ranked. So when considering web design and digital marketing services, the question then becomes how do you balance a website’s design so that you appeal both to search engines as well as human users?
ByRobby Schlesinger
When developing a custom website design, the PHP programming language offers a myriad of options suited to just about every kind of project imaginable. It’s incredibly well-documented and enjoys a large developer community, making it ideal for projects that need custom work. It’s the backbone behind popular content management systems such as WordPress, Joomla, and Drupal. Some projects are too complicated for a standard CMS and require robust frameworks that allow for further customization. PHP is equally well-suited to projects like this as it offers many great frameworks that allow for powerful and dynamic web projects. Top web design companies are well-versed in many frameworks to better serve their customer’s needs. Here are some of our favorites at Dotlogics.
ByRobby Schlesinger
With more and more users ditching their laptops and desktops to peruse the internet on their mobile devices, ecommerce sites must be designed to look good on smartphone and tablet screens. Mobile optimization for an ecommerce website is an art that requires an eye for aesthetics as well as a mind for function. Not all responsive website design layouts are created equal. There are some dos and don’t when designing the mobile view of your ecommerce site, and you definitely want to avoid all the don’ts. Here is a list of of some of the carnal sins of mobile ecommerce website design.
ByRobby Schlesinger
Many SaaS companies fail, not because their products aren’t innovative or useful, but because the design of their user interface is too complicated or doesn’t meet the expectations of their users. Consumers expect utility from their apps, but they also expect a user friendly experience that makes the app engaging and easy to user. Since many early-stage SaaS companies don’t hire for professional website design capabilities, they struggle to develop an easy-to-use design that will attract and retain their users. Here are five mistakes you should avoid when designing your SaaS app.
ByRobby Schlesinger
Design is a critical element of the success of your ecommerce site. Without an easy-to-use interface and intuitive options, your users won’t be able to find the product or service they’re looking for. Conversely, by creating an engaging user experience, you can attract and retain customers, keeping them coming back again and again over time. While there are different approaches to ecommerce website design that depend largely on your product and demographic, we at Dotlogics have found that these custom ecommerce product page layouts consistently perform well when driving conversions.
ByRobby Schlesinger
The number of mobile internet users has surpassed that of desktop and laptop internet users. That means most people on the internet are viewing websites using smaller screens through cellular data. When considering how to improve the conversion rate of your ecommerce site, mobile traffic should be your first and top priority.
ByRobby Schlesinger
With the myriad of listicles and opinion blogs circulating around the internet, the spread of misinformation is inevitable, especially when it comes to custom website design. Amateur developers and small business owners using outdated design practices help fuel myths surrounding the the dos and don’ts of custom web development. Working with a professional website design firm will help you to avoid some of the common misunderstanding people have about web development. Here are 5 of the biggest myths around custom website design.
ByRobby Schlesinger
It’s no longer enough to just have a website with some contact information. In order to convert leads and retain customers, your custom website design has to offer visitors and engaging user experience that’s both easy to use and effective at creating conversions. By applying these principles, you can optimize your ecommerce website for success.
ByRobby Schlesinger
There is no end of custom web development services to choose from online, all ranging in proficiency with different technologies and types of projects. However, not all custom website design services are created equal, and some are frankly a waste of time, energy, and money. When selecting a web design agency to develop your project, it’s important to be able to tell the good teams from ones you want to avoid. Here are 6 developer behaviors to be on the lookout for when considering a web development agency.
ByDotlogics
Dotlogics is currently showcased as a leading New York Web Design Company on Clutch. Clutch is a B2B research, ratings, and reviews firm in DC that identifies leading IT and Marketing agencies and solutions. Cluch has reviewed hundreds of web design and web development agencies based on their previous work, market presence, PR/online presence, and, most importantly, client reviews. Clutch analysts spoke with our clients to get firsthand feedback on Dotlogics and our work. We were really humbled to read what they had to say about us!
ByRobby Schlesinger
When creating your custom website design, it’s easy to forget the ever-important component of optimizing your site for search engine ranking. While providing rich and relevant content to your users is one of key factor to improving your ranking, basic best practices of web design also influence your website visibility. Here are 5 basic SEO mistakes to avoid when designing your website.
ByRobby Schlesinger
You’ve finally launched your custom ecommerce website design. You’ve got great products in your inventory and you’re ready to start selling them to customers...except you don’t have any customers yet. For some reason, people aren’t making purchases on your site.
ByRobby Schlesinger
Hiring a web design and development company for the development of your custom website design to a custom team offers several advantages. It frees up your time to focus on other aspects of your business while providing you with peace of mind knowing that your website was built by a professional web design firm rather than downloaded from a library of templates.
ByRobby Schlesinger
You have everything you need to start your online business. You’re making great products with an established supply chain and you’re ready to start getting customers. There’s just one thing missing: your website. Now, you could download an ecommerce website template because it’s fast and cheap, but there are many more reasons why you shouldn’t and instead hire a web design agency specializing in ecommerce website design.
ByRobby Schlesinger
When selling products or services online, it’s not enough anymore to have an ecommerce site and expect the sales to start rolling in. Today’s users have thousands upon millions of choices on where to spend their money on the internet, and in order to get your piece of that revenue, your ecommerce site has to stand head and shoulders above the competition with beautiful and engaging design. Here are three tips for a custom ecommerce website design site that will drive sales and retain customers.
ByRobby Schlesinger
I know what you’re thinking: Why do I need another blog post about improving the SEO ranking of my site? I’m creating keyword-rich content, using headlines, and including external links to authoritative sources. Isn’t that enough? While all of that’s great, there are some other considerations to take into account when searching for web development services if you want your custom PHP website to rank well on search engine results page. Here are five quick tips on how to improve the search rankings of your custom website.
ByRobby Schlesinger
With today’s tools, it’s easier than ever to download a design template and launch “your own” website with minimal to no coding experience required. Despite this, there’s no substitute for the value that custom website design developed by a professional website design agency adds to your business or brand. With more choices than ever now available online to your customers, it is essential to have a beautifully designed website that’s all your own to draw users in and keep them engaged. Here are five advantages of having a custom website.
ByBriana Songer
Learning how to do SEO optimization for your website is crucial, no matter the industry. In 2016, 95% of people searched online for local business needs at least once, compared to 79% in 2012. Likely, you know that the internet is how people find what they need these days. What you’re not sure about is how to do SEO right. So like any good student, you go online and start learning.
ByBriana Songer
When is the last time you evaluated your website? With a fast growing business, it’s easy to let your site fall to the wayside. But as your product and services evolve, so should your site. Watch this animated video to learn about website challenges and solutions for your small business.
ByBriana Songer
Remember those Tim “The Tool Man” Taylor episodes? Tim thought he was a home improvement superstar who could do his own repairs to save money. In fact, he usually ended up making the problem worse and more expensive than when he started.
ByBriana Songer
The five-star rating is the number one customer review system used in eCommerce today. The psychology of collective thinking to make decisions dates back to Greek times where democracy ruled. Today those decisions are not part of a small, private group, but made by millions of people and shared in plain sight on the internet. More importantly, online customer reviews give consumers the power to compare products and services from those they trust the most – their peers.
ByBriana Songer
People love to shop online for the convenience factor. They want to find their products easily and ship them quickly. More than half of all consumers are now purchasing online vs. in-store, a first time reporting according to UPS. But if you’re experiencing visitor abandonment, it’s time to find out why shoppers are leaving your website: 8 shocking statistics.
ByBriana Songer
When potential customers land on your website, first impressions take precedent. In just a few minutes, your viewers judge your brand and product by how two important criteria: website design and functionality. We’ve developed a 5-step checklist to redesign your website in 2017.
ByBriana Songer
More than 80% of the online population has used the Internet to make a purchase, and 50% of this population are repeat customers. (Invesp) It’s no secret that even if you have a booming brick-and-mortar store, setting up a functional online store is essential for most businesses to succeed today. You built the website, but how do you get sales? We’ve compiled a list of 7 eCommerce must have solutions for your growing business to get the shopping cart moving.