Want to make your website better? Need to know how to turn visitors into customers? Get A Website Audit

by Christian Abbatecola
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There’s a lot of work that goes into creating and running a website. While some sites may appear static and unchanging for long stretches of time, many update frequently with new promotions, products, blogs, or other content. Even websites for businesses that don’t have any direct need for regular updates will often add new content quite often as part of their SEO strategy.

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola
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Email marketing is not a strategy that should be underestimated. Though it may not be the newest form of advertising around, it has proven to be effective over the years. This is due in part that, when done correctly, email marketing is highly targeted and catches the attention of people who are most likely to be receptive to an ad, and partially to the fact that people actually prefer to receive emails over other forms of marketing.

by Christian Abbatecola
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SEO, CTA, PPC… web development and web marketing sure is full of a lot of jargon. One term you may be familiar with is “meta descriptions,” and whether you realize it or not, meta descriptions can play a big role in improving web traffic, as well as drawing in the qualified traffic you want for your site?

by Christian Abbatecola
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If you want to attract visitors and convert them into customers, you need a website that will draw them in and encourage them to continue interacting with your site until they’re ready to make a conversion.

by Christian Abbatecola
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With the exception of LinkedIn, “job recruitment” is probably not the first phrase to spring to mind when most people hear the words “social media.” Instagram was started to share pictures with friends, Twitter was meant for 140-character messages, and Facebook was designed to help college students communicate with each other. They, and every other platform that’s been around for any substantial length of time, have now all evolved beyond their original purpose.

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola
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Who doesn’t love traffic? Well, the kind of traffic we talk about on the web, at least (rush hour traffic is an entirely different story, of course!). It’s a positive indicator of a healthy website that has an effective web marketing campaign which is doing its job to pull in visitors. The more traffic your website has, the more likely it is that you’re being discovered by new people, and the more potential you have to convert some of those visitors into customers. Unfortunately, that potential isn’t always realized.

by Christian Abbatecola
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If you’ve been to a large brick and mortar store in recent years, there’s a good chance you’ve seen some heavy promotion for in-house, store-branded lines of credit. These store credit cards are offered as a means to help customers make larger purchases, either through no-interest financing or customer kickbacks like gift cards or similar rewards.

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Increase your website's conversion rate within the next 30 days.