Sometimes, less is more. And when it comes to designing a website for your business, taking a more minimalist approach can not only make it clean and user-friendly, but increase its effectiveness, which is why minimalist website designs have become a popular approach for businesses.
Despite sitting at opposite ends of the spectrum, B2C (business-to-consumer) ecommerce and B2B (business-to-business) service companies share something in common. Both understand the importance of developing a strong Web presence and devising a marketing strategy and advertising campaigns to attract leads and convert them into customers.
It is one thing to attract people to your website; it is another thing altogether to entice them to buy something. Conversion optimization, or conversion rate optimization (CRO) is a strategy for increasing the percentage of visitors to a website that convert them into customers.
For ecommerce site owners and administrators, the sheer number of web hosting solutions to choose from can make the decision-making process challenging, to say the least.
It's no surprise that successful e-commerce websites all have certain things in common. That's because online shopping sites work best when they effectively apply key fundamentals that help create superior user experiences.
In today's digitally-focused world, consumers often go online to research restaurants' websites when deciding where to eat. While the restaurant industry is notorious for outdated, low-quality sites, brands like Starbucks, Panera Bread, and others have led the charge as food-service operators who have adopted and integrated cutting-edge web technologies into their restaurant businesses. This influx of technology has opened the door to new ways for restaurants to engage with and serve consumers, while significantly impacting their expectations.