If you want to capture new audiences and convert them into customers, you need a website that will draw them in and encourage them to engage with your content until they’re ready to move further down the sales funnel.
A website is no longer an optional digital channel for sharing a brand’s presence since it has rapidly evolved into a marketing must when running optimized, performance-based marketing campaigns
The Internet is constantly evolving. Long gone are the days of hopping on a clunky desktop and waiting for your dial-up connection to bring you to the world wide web; now we bring the web with us wherever we go. Smartphones and connected devices are everywhere, and as they continue to grow in popularity, web developers need to put more and more focus on the way people are using them.
A solid user experience is critically important to the success of any website. Not only does the UX reflect directly on your brand and how visitors perceive it, it also impacts just how successful your website will be at making conversions and delighting clients.
With more and more users ditching their laptops and desktops to peruse the internet on their mobile devices, ecommerce sites must be designed to look good on smartphone and tablet screens. Mobile optimization for an ecommerce website is an art that requires an eye for aesthetics as well as a mind for function. Not all responsive website design layouts are created equal. There are some dos and don't when designing the mobile view of your ecommerce site, and you definitely want to avoid all the don'ts. Here is a list of of some of the carnal sins of mobile ecommerce website design.
Imagine you're in the middle of a forest. All of the trees are too dense to see the sun, and you don't have a map, frame of reference, or any clue how to get out. How do you feel? This is what it's like for a user to try to find their way around a website without clear navigation. Needless to say, the experience for this user is dismal. That's why it's especially important to optimize your website's navigation. Feel free to integrate the options below, because well planned navigation is like giving someone a compass to navigate your site with ease.