The Internet is constantly evolving. Long gone are the days of hopping on a clunky desktop and waiting for your dial-up connection to bring you to the world wide web; now we bring the web with us wherever we go. Smartphones and connected devices are everywhere, and as they continue to grow in popularity, web developers need to put more and more focus on the way people are using them.
A solid user experience is critically important to the success of any website. Not only does the UX reflect directly on your brand and how visitors perceive it, it also impacts just how successful your website will be at making conversions and delighting clients.
With more and more users ditching their laptops and desktops to peruse the internet on their mobile devices, ecommerce sites must be designed to look good on smartphone and tablet screens. Mobile optimization for an ecommerce website is an art that requires an eye for aesthetics as well as a mind for function. Not all responsive website design layouts are created equal. There are some dos and don't when designing the mobile view of your ecommerce site, and you definitely want to avoid all the don'ts. Here is a list of of some of the carnal sins of mobile ecommerce website design.
Imagine you're in the middle of a forest. All of the trees are too dense to see the sun, and you don't have a map, frame of reference, or any clue how to get out. How do you feel? This is what it's like for a user to try to find their way around a website without clear navigation. Needless to say, the experience for this user is dismal. That's why it's especially important to optimize your website's navigation. Feel free to integrate the options below, because well planned navigation is like giving someone a compass to navigate your site with ease.
What is information architecture? As per Wikipedia it is the art and science of organizing and labelling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability. Information Architecture is so important, it's usually done by many roles on one team. You can count on designers, developers, and content strategists to all have a say on what optimal information architecture looks like, and how to achieve it. Simply put, information architecture is the hierarchy of content and visual media that helps users navigate your website with ease.
User experience (UX) - it's what separates mediocre websites from great websites. UX is what makes giants like Google, Facebook, Netflix, and Amazon a cut above the rest. According to User Testing Blog, user experience is simply how you feel about every interaction you have with (in this case, a website) in the moment you're using it.