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Digitally-native e-commerce brands are testing Augmented Reality-enabled online-to-offline (O2O) experiences as the line between physical and digital commerce blurs.
E-Commerce brands are relying on natively-embedded automated fraud protection modules to prevent costly chargebacks.
Although cost remains a top barrier in RPA implementations, more and more e-commerce businesses are expected to embrace automation to reduce their workforce.
Payments, supply chain management, and decentralized marketplaces are currently the three main use cases for blockchain technology in e-commerce.