Designing and developing a website capable of catering to a wide audience of travelers and highlighting destinations across an entire continent.
We designed an appealing site with an intuitive, interactive navigation structure to funnel travelers to relevant content.
Australia.com is now an effective marketing platform for the nation’s tourism board to promote a wide swathe of destinations and activities.
Australia.com is the primary web platform for Tourism Australia to promote their nation’s many great places to visit. In order to help them cater to tourists, we built a site with a wide range of capabilities, allowing visitors to narrow down their searches by places to go, things to do, lodging, restaurants, events, and more. Interactive maps help tourists plan their trips based on which part of the continent they’ll be visiting, and the intuitive navigation structure makes it easy for visitors to drill down to see the places and experiences they’re most interest in.