ShopWorn’s back-end infrastructure was hindering its performance as a high-end jewelry vendor. They needed to have their e-commerce site optimized for their customers, and their brand identity needed to be refined.
In support of ShopWorn’s business goals, Dotlogics built and aligned a powerful e-commerce platform and effective content strategy. We also performed a competitive industry analysis to help ShopWorn establish its brand and stand out from the crowd.
ShopWorn is now a well-known vendor of jewelry and luxury accessories. Their strong brand and pleasing user experience reflects the elegance and luxury of their offerings.
Dotlogics’ approach includes a strong emphasis on content strategy and brand identity. In this case, ShopWorn needed to elevate their brand to the level of their luxury products. They also needed a professional e-commerce site that would engender trust in their customers. We collaborated with them to develop a cohesive, data-backed content strategy and a strong information architecture that supported their e-commerce needs.
To enhance the luxurious feeling of the site, we created a muted palette that suggested sophistication and elegance. Subtle pastels combine with shades of grey for a subdued, classy look.
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To enhance the site’s legibility and complement the minimalist palette, we chose the simple typeface Nunito Sans. Its generous kerning and tall letter shapes mirrors the height of elegance.
There are many high-end jewelry vendors on the market, so ShopWorn needed to set itself apart. Dotlogics provided in-depth competitive analysis to help ShopWorn refine its web strategy and brand identity. More importantly, the ShopWorn e-commerce site needed to be highly professional and frustration-free, so that consumers would feel confident shopping there. Using insights from industry research, Dotlogics created a pleasing user experience and powerful back-end infrastructure.
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