What we do to get started.
Before we can get started building your new website, we like to take the time and effort to really get to know you. Who are you? What is at the core of your business? What sets you apart from the competition? How can you relate to your target audience?
Answering these and other vital questions is the goal of our Strategy and Assessment phase. By learning as much as we can about you, your industry, and your users, we can make informed decisions and recommendations as we design and develop a site that’s right for both you and your visitors.
You wouldn’t build a house without first surveying the land and drawing up blueprints, and we wouldn’t build a website without first analyzing crucial information and devising a strategy. It’s a fundamental first step we must take to in order to set you up for success.
Frequent Focus Areas:
Having established the needs of your brand, your company, and your users, we now look to design the user-facing pages of your website. In this phase we go well beyond drawing up simply pages that look nice, we put real thought and consideration behind each layout and function.
Our designs are crafted not only to be aesthetically pleasing across different browsers and devices, but to make navigating your website simple and intuitive for your visitors, while helping you to funnel them towards the critical pages you most want them to interact with.
We establish your information architecture and begin wireframing your website, then flesh out the designs themselves. This is a collaborative process for us, and once our designs are in sync with your vision, we move on to the development phase wherein we bring all to life.
Design and development go hand-in-hand. By creating the right designs for your site, then bringing them to fruition, we ensure every part of your site is in sync.
Once your designs are complete, your site is primed and ready for development. During this process our team of expert programmers work make each and every function of your site work flawlessly.
We start with the basics and continue to build out all the features and pages your site will need. From your navigation structure to your content pages, all the way down to basic areas like your Terms of Service, every facet is prepped and coded to make sure your site is ready for primetime. We launch several “sprints” throughout this phase, allowing our partners to view the site as we build it and collaborate with us as we make certain every detail is just right.
What good is a website if you don’t know how to use it? We take our partners’ needs very seriously, which is why we take care to ensure our sites work, and our partners know how to use them.
What We Test For:
With the site complete, we go through one final round of testing to be completely sure every page, link, button, form, and graphic on your site is working as intended. Once we’ve confirmed all that, we’re ready to shift your site live; but don’t worry, we won’t simply throw the switch and leave your to fend for yourself.
As part of this process, we will also be providing you with valuable training, site support and, if necessary, site maintenance. We want to set you up for success, and a big part of that is ensuring you’re ready and able to make the most of your new site. We’ll teach you the ins and outs of the website, so that you’re completely comfortable using it before we step back and let you start running the show.
With testing and training complete, your site is ready to go live! Don’t sweat the launch, though; we’ll still be here to provide aftercare support, and make certain the launch goes smoothly.
After the initial launch and support period, you can even sign up for ongoing site maintenance. We’ll help you continue to grow and keep your site running smoothly and securely, so that your businesses can thrive online.