An inbound marketing strategy is how you attract visitors to your website, convert them into leads, nurture them into customers and inspire them to become advocates and unofficial promoters of your brand. While tactics will vary from business to business and even campaign to campaign, once you have goals in place certain other things remain a constant.
Over the past several years, as a wave of algorithm changes have put a damper on Facebook organic reach, savvy marketers have shifted to an advertising-based strategy on the platform to achieve their goals.
Whether a solopreneur startup or a fast-growing corporation, the most successful businesses today have identified and understand their customers' wants and needs and constantly work to meet them.
Email marketing has been around longer than most people think. In fact, the first marketing email was sent in 1978 by Gary Thuerk, a marketing manager at Digital Equipment Corp, that led to $13 million in sales.
A fine-tuned website can increase brand awareness, attract traffic, boost sales, enhance customer experience and act as the core of your online marketing efforts.
The digital revolution is driving profound change in our world, as innovation and technological advances are transforming the way we live, work and do business. Now we will need to add the benefits of 5G wireless technology into our website and digital marketing strategies.
Despite sitting at opposite ends of the spectrum, B2C (business-to-consumer) ecommerce and B2B (business-to-business) service companies share something in common. Both understand the importance of developing a strong Web presence and devising a marketing strategy and advertising campaigns to attract leads and convert them into customers.