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Consumers had difficulty distinguishing between Clear’s various product lines or understanding the science behind the formulations. Key messages about clinical efficacy, gender-specific benefits, and product differentiation were buried, reducing consumer trust and engagement.
Dotlogics reorganized digital content and enhanced visuals to communicate Clear’s product benefits, technology, and clinical validation. Messaging was structured to guide users to the right product for their scalp type, highlighting gender-specific solutions, anti-dandruff effectiveness, and hair fall prevention.
The digital experience now clearly communicates Clear’s product differentiation and scientific credibility. Consumers can easily select the right product for their needs, improving engagement, brand trust, and global recognition of Clear as a scalp care leader.
