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While McDonald’s global brand is widely recognized, its Asian digital platforms underrepresented localized offerings. Visitors struggled to find menus and promotions unique to their country. Digital channels did not reflect local campaigns or seasonal specials, limiting user engagement and brand relevance.
Dotlogics redesigned the McDonald’s Asia digital ecosystem to highlight localized menus and campaigns. Site architecture and navigation were restructured to emphasize region-specific content. Brand messaging was aligned to global standards while incorporating cultural nuances. Visual design updates created a vibrant, localized, and cohesive user experience.
The new platform allows users to quickly access localized menus, seasonal items, and promotions, increasing engagement and improving brand perception. Regional identity is reinforced digitally without compromising McDonald’s global brand consistency. User interaction with menus and promotions increased, supporting stronger digital conversion metrics.
