The problem
A Digital Presence That Did Not Reflect Industry Expertise or Product
Breadth
Lavi Industries’ products are used in high‑visibility customer environments from airports
to stadiums and hospitals to retail stores.
However, the website did not effectively communicate:
- The range of solutions available for various industries (retail, healthcare,
transportation, safety)
- The technical differences between crowd control products and how they solve specific
customer challenges
- Easy paths for visitors to explore product lines, use cases, and supporting
resources
This resulted in confusion among potential customers and partners. Users struggled to
understand what products solved which problems, how solutions could be configured for
their space, or what made Lavi a leader in crowd management technology.
The solution
A Strategic Digital Transformation With Clear Messaging, Structure,
and Design
Dotlogics strategized the redesign Lavi Industries’ digital experience to reflect both
the technical breadth of product offerings and the company’s longstanding leadership in
public guidance solutions.
Key components of the solution included:
- Website Strategy & Information Architecture: Products and solutions
were reorganized into clear categories such as Crowd Control, Queue Management,
Safety & Security, Signage, and Store Fixtures, aligning digital structure with how
buyers think about their challenges.
- Brand Messaging & Positioning: Lavi’s history of innovation and
commitment to quality were woven throughout the messaging to build credibility and
distinguish its solutions from commodity products.
- Visual and Creative Design: Clean layouts, strategic visuals, and
refined product storytelling were introduced to make complex products approachable
and informative.
- Custom CMS Planning: A scalable content management system enables
Lavi staff to update product details, resources, and educational content without
developer dependencies.
- Marketing Automation & Lead Management: Integrated workflows and
automated touchpoints were outlined to support customer inquiry flows, nurture
campaigns, and lead qualification processes.
This digital roadmap aligned Lavi’s online presence with its real‑world expertise and
product sophistication.
The results
A Digital Platform That Reflects Leadership and Drives Engagement
The Lavi Industries website strategy dramatically improves how visitors discover and
understand products and solutions.
- Improved Clarity of Offerings: Customers will easily explore
product lines like stanchions, barriers, queue tech, signage, and safety systems
with visuals and language that match real world use cases.
- Stronger Brand Perception: The new experience will reflect Lavi’s
legacy of craftsmanship, innovation, and reliability, aligning digital presence with
its market reputation.
- Enhanced Customer Experience: Simplified pathways and organized
content will reduce friction in the discovery process, helping buyers find solutions
faster and with more confidence.
- Operational Enablement: The updated CMS and integrated lead
management system will give internal teams the tools they need to maintain content
quality and nurture prospects more effectively.
