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Mersive’s digital platform needed better alignment to support its growing mix of subscription, one-time, and enterprise sales models. The existing setup required multiple processes to manage these offerings, which created extra steps for both clients and internal teams. This made it harder to maintain a consistent experience across all customer types.
Additionally, limited marketing automation tools made it challenging to segment audiences and nurture leads efficiently. Without a unified approach to content, customer journeys, and ecommerce workflows, Mersive’s digital operations faced scalability constraints within a competitive SaaS landscape.
Dotlogics built a custom platform powered by WooCommerce to bring Mersive’s subscription, one-time, and enterprise sales into one scalable system. This unified approach simplified complex workflows and created a consistent, seamless experience for every customer type.
HubSpot and Klaviyo integrations introduced advanced marketing automation, allowing Mersive to better track, segment, and nurture leads. Customer journey mapping and content strategy ensured the digital experience reflected SaaS best practices, while a mobile-responsive design provided accessibility across all devices.
The new platform also incorporated brand alignment and UX enhancements that reinforced Mersive’s position in the market. Together, these updates established a conversion-driven, future-ready foundation designed to support ongoing growth and innovation.
The new digital ecosystem gave Mersive a unified foundation to manage subscriptions, one-time purchases, and enterprise licensing with greater efficiency. Operations became more streamlined, allowing teams to focus on strategy rather than manual processes.
Marketing automation through HubSpot and Klaviyo improved lead visibility and engagement, helping Mersive connect with prospects more effectively. The cohesive, user-friendly experience strengthened brand credibility and supported higher conversion potential across channels.
With a scalable architecture in place, Mersive is now positioned for continued SaaS growth, innovation, and stronger customer relationships.
