SEO and organic Web traffic matter. Just ask the 61% of marketers who say that boosting SEO and growing organic traffic are their most important inbound digital marketing strategies.
To keep your SEO and organic search efforts operating at peak performance, you need to cover the essentials. Use this two-part quick guide as a starting point for the basic framework needed to help optimize your Web content, drive quality lead traffic and ramp up conversions. Here in part one, we’ll look at how content, on-page SEO, meta descriptions and URLs factor into the big picture.
Whatever type of content you produce, it should offer value to readers and appeal to the interests.
To make sure it does, do the following:
While crafting effective content, there is one pitfall you should be aware of, which is:
Why? When Google's robots crawl your site and find similar content on two different pages, it will prioritize them based on relevance and originality. As a result, only one page will find its way on to SERPs, hurting SEO (in some cases, your site will even be penalized for duplicate content, and be pushed
down in results).
After content is created, another thing to think about is the URLs of the pages where content lives. A piece of advice:
Ensure that the content you create is search engine-friendly by:
When addressing title tags, be on the lookout of the following problems:
Creating effective (compelling) descriptions will help to engage searchers and drive higher click-through rates.
Every website URL should be optimized for both search engines and readers.To make sure they are, be sure to:
Hopefully, this first installment of best practices will get you off to a good start with website SEO. Be sure to catch our next post for even more insight to ensure you are ready to take full advantage of every opportunity to increase your site's visibility and rankings—leading to more visits, leads, and
Search engine optimization can be complicated. Dotlogics has vast experience using SEO to organically increase website traffic.