It shouldn’t surprise you to know that adding new content to your website regularly can help your SEO and the overall strength of your brand. New content attracts visitors, and regular updates can give them a reason to check your site frequently for helpful tips or interesting information.
It’s not enough to just put new pages and blogs up on your site, however; you also need to make that content cater to today’s readers and the methods they’re likely to use to find you in the first place. With that in mind, here are some tips to help you get noticed.
Your Title Matters
Headlines grab attention, but, unlike traditional print media, your web content needs to be attractive to both human eyes and search engines. When titling a blog or page, you want to keep things short and sweet. Include relevant keywords that can pop out at people and help you get picked up by the likes of Google.
It’s also best if your whole title displays in search engine results; try to stay under 60 characters so anyone who comes across your page from a Google search result can see the whole title without clicking on it. This will give readers a better idea of what your content is about, and encourage them to click through if the subject is something that interests them.
Layout is Vital
Users are inundated with information in the Internet age. This has turned most of us into browsers and skimmers—people will often take a quick look through your work to see if anything piques their interest rather than read the whole piece.
Breaking a blog or article down into short, digestible sections with clear labeling will help readers quickly determine how much time they really want to spend looking at your content. You can also bold important sentences or keywords to highlight the most significant parts of your work. Just don’t go overboard and bold half your blog.
Discover Your Style
It’s estimated that 2 million blog posts are written every day, so if you want to stand out you’re going to have to do something different. Maybe you can fill an underserved niche with your posts, but in all likelihood there’s a good chance you’ll be competing with other sites for readers’ attention. Find a style that suits you, and make it appeal to your audience.
You may want to tell a lot of personal stories, fill your posts with funny anecdotes, or possibly just stick to reporting the facts. Try a few different approaches and see what gets the most traffic. That style may be the key to your success.
Fresh Content is Good Content
You should be updating your website regularly, and you should be looking to do so with information that is current. Stay on top of your industry’s trends so you can compose compelling content that is relevant to readers right now. You may even want to update older pages on your site if there’s new information on a subject you already covered in the past.
Link Back to Yourself
Providing links to relevant pages on your website can provide readers with useful information you’ve already covered. This makes your site look more valuable as a resource, and also drives increased pageviews. Internal links can even help build your authority with search engines; just make sure you’re directing people to relevant content and not spamming them with unnecessary links.
There are plenty of interesting subjects to cover in all industries, but if you want to get noticed then you need to give readers a reason to notice you. Make sure your content is both useful and accessible so people can find you in the first place and have a reason to come back after they do.