The number of mobile internet users has surpassed that of desktop and laptop internet users. This makes sense, right? We are constantly on our phones, so this shift comes at no surprise. To remain relevant and successful, you must adapt and ensure that your website is mobile-friendly. You could be losing potential customers if they cannot easily navigate and access your site on their mobile device. When considering how to improve the conversion rate of your ecommerce site, mobile traffic should be your first and top priority.
It’s only going up.
IT and networking company Cisco project that there will be a sevenfold increase in mobile traffic between 2017 and 2021, growing two times faster than traffic from laptops and desktops. This means that more and more users will purchase through their phones, creating a mounting need for responsive website design services that cater to optimizing mobile traffic for ecommerce websites. If your site isn’t designed for mobile users, the customers you are already losing will seem like a small and insignificant amount compared to the huge masses of users who will browse your competitors sites through their mobile devices.
More traffic. More conversions….right?
According to Monetate’s Ecommerce Quarterly Report, conversions on desktops reached 4% in 2016, up from 3.62% the year before. In contrast, mobile traffic conversions climbed from 1.07% to 1.3%. This discrepancy is driven by the fact that most business are yet to mobile optimize their ecommerce sites. This is expected to shift soon though, given the rate at which mobile internet usage is climbing. Getting a leg up on competition early by optimizing your ecommerce website can give your online business the edge it needs for success.
Ease of Sharing
Increased mobile phone use means increased use of social media sharing. 80% of all social media time is now spent on mobile devices. Putting your ecommerce site in the same hands as those who spend so much time tweeting and snapping creates a ripple effect; the more your site and its content is shared, the more traffic is driven to your site, the more sales you reap in! Creating a fun and engaging mobile experience that inspires sharing is a strategic way to increase sales.
Make every visit count. Your business deserves to be seen, and seen correctly across all devices. Investing in a website that is mobile-friendly will create a space for success in this ever evolving web space.