May 24, 2017

5 Offers to Include on Your Ecommerce Website

Written byRobby Schlesinger
Image of colorful sign indicating a sale, showing the use of offers to include on your ecommerce website.

What is the main focus of your ecommerce site? To sell! But sometimes, sustaining and increasing sales can be challenging. Whether you’re on day 1, day 100, or year 10, incorporating offers can help drive traffic to your website and increase both new and recurring sales. Check out these 5 offers to include on your ecommerce site, to help your sales not get stale.

Discount Codes
Everyone likes to feel like they are part of the “in” crowd. Why not help your customers maximize that feeling by sending them special discount codes?  Be sure to utilize different discounts for different purchasing histories and buyer personas for maximum effectiveness.

Buy One Get One (BOGO)
If someone’s already thinking of buying something, encourage them by throwing in one more. When using the BOGO offer, customers feel like they are getting the maximum value for their spending dollars.

Bulk Pricing
This is another offer that can make your customers feel like they are getting the best value.  By offering a discount on bulk pricing, you are incentivising the purchase of more product, which can translate into a lot more earnings. Just be sure you have the inventory to support this option!

Free Shipping
What makes Amazon Prime so enticing and successful? It could have something to do with their 2-day shipping. If a customer is doing comparison shopping, and has found two identical products for the same price, who will they decide to buy from? The company that costs less. Usually the cost for customers includes shipping. By removing this added cost, you can get ahead of competition and encourage long-term sales.

“Additional shipping charges during the checkout process contribute to cart abandonment, also known as the achilles heel of the ecommerce website.” -Outerbox

Incentivize Referrals
People love to give referrals. If your customers love your product, they will want to tell their friends about it. Why not incentivise the process? When you offer a discount for a new customer referral, you are both encouraging your current customer to revisit your website, and are helping drive new traffic. This offer is a win-win.

When including offers on your ecommerce site, it is important to approach your choices from the customer’s perspective. Any options that add value or save money will be noticed by your customers. You already have the best products/services, it’s time to make your website offers live up to your product standards.