Increase Conversions Using CTAs
Highlights in this video:
In this video we'll cover tips for increasing your conversion rate using CTA.
- Where you put your CTA, call to action, really matters. It'll make the difference between keeping the client engaged & making the sale!
- Always put your CTA just after the product or service you're featuring. That way, if they're interested in buying, the "add to cart" or whatever sales wrap you use is right there.
- Also, remember to repeat that CTA on all relevant pages; like the "About" page, the "Reviews" page, etc...
- Last, but not least, test your CTA's effectiveness with a scroll map. I like Hotjar, where you can immediately see where guests are stopping, & tweak the placement of a CTA to generate more sales.
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