Debunked! Three Top Myths About Email Marketing

In this video, we’re looking at the top three email marketing myths you may have believed to be true, but actually are not.

• The rules businesses align themselves with, in terms of email marketing, aren’t necessarily true, particularly when it comes to topics like video engagement and marketing to Millennials.
• Personalization is key and the way you personalize your emails to engage with your customers is paramount.
• With businesses slowly, but surely beginning to open up, now is the perfect time to make sure that your email marketing strategies are being used effectively, instead of being tied to old marketing habits.

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