In today’s video, we’ll reveal the best email marketing strategies that really work!
There's data to support sending emails on Tuesdays & Thursday's in the AM works best. That's valid. But, when do your clients read & respond to emails? That matters more, so if it's a different day & time, there you go!
Subject lines are everything. You'll want to entice & intrigue, so your reader will really want to know what's in there. You can use a teaser, just don't give away the whole story. Mailchimp can help track your subject line effectivity.
Emails should always be time-sensitive, to create & keep that sense of urgency.
Finally, try email segmentation with your contact list, so you can group interests & customize your email blasts.