Think of the brand strategy as a breakdown of your current brand assets. Paired with the previous discovery session, this allows us to come to an understanding of the mission and vision of your brand, the brand keywords, tone, voice, positioning and key observations for moving forward which can then be applied to your new website.
Observing what makes your competitors tick is part of our process. We audit key competition to understand their visual strengths and weaknesses and how it positions them in the market as a brand. We want to look at your competitors and similar verticals to identify what successful branding and design consist of and share with you the formula of our findings.
Strategically navigating the customer on a focused, user-friendly journey is essential to the site map recipe. We’ll outline our recommendations on what that should look like and feel like, resulting in how your main navigation should be, getting people from Point A to Point B.
Today, mobile-first designs are a fundamental necessity. Your mobile and desktop wireframes will be created for key pages to establish the overall essence and foundation of the website in terms of layout, customer journey, content approach and page layout.