As we delve deeply into your objectives, we invite you to complete our discovery questionnaire, the first step in creating your new website. Geared towards results, your custom questionnaire will include specifics about your audience, goals, CTAs, and what your definition of success is.
To understand the purpose of your website, we begin the process of discussing your website goals with key stakeholders. It’s important to understand the objectives and future goals of the marketing and leadership teams so that the website is a fundamental support system for them.
We outline the who, what, when, where, and why. This allows us to capture where you stand today and create an impactful plan for where you want to be after this digital transformation. This session is all about connecting the dots.
Think of the brand strategy as a breakdown of your current brand assets. Paired with the previous discovery session, this allows us to come to an understanding of the mission and vision of your brand, the brand keywords, tone, voice, positioning and key observations for moving forward which can then be applied to your new website.
Observing what makes your competitors tick is part of our process. We audit key competition to understand their visual strengths and weaknesses and how it positions them in the market as a brand. We want to look at your competitors and similar verticals to identify what successful branding and design consist of and share with you the formula of our findings.
Strategically navigating the customer on a focused, user-friendly journey is essential to the site map recipe. We’ll outline our recommendations on what that should look like and feel like, resulting in how your main navigation should be, getting people from Point A to Point B.
Today, mobile-first designs are a fundamental necessity. Your mobile and desktop wireframes will be created for key pages to establish the overall essence and foundation of the website in terms of layout, customer journey, content approach and page layout.
We will provide key recommendations regarding SEO best practices as well as how to create content that is user-focused. Our guidelines include a snapshot of the SEO architecture to use, the type of content to publish and key suggestions regarding the overall content strategy.
We will provide our suggestions on the type of CTAs you should be using as well as guidelines on conversion strategies. After all, your website should be a sales and marketing tool and content strategy and conversion tips are a major part of that.
We thoughtfully discuss and decide the fundamental frontend and backend systems as well as all features that are needed to ensure that you can provide a world-class experience to your website users. This also ensures that you have a robust backend content management system that makes website management and content creation easy and simple.
Your project's technology stack and server requirements are outlined. Our goal is to allow you to easily scale for future needs, give you full control and management of your website, and ensure your website is secure.
We work with you to plan and outline any third-party integrations, marketing tools, custom software, ERP systems, accounting systems, or other software systems that need to be linked to your website so that your operations can be fully automated and support your business.
We pride ourselves in our secret to your success, the blueprinting program. It is the roadmap which allows us to create a successful new website that is fully focused on conversions and digital growth.