Reashape was looking to transform and improve their website functionality and design. They struggled with a nonoptimal user experience which caused high bounce rates and a low conversion rate.
In order to accomplish Reashape’s goal of improving the user experience and increasing conversion rates, we performed a conversion audit to decrease bounce rates and updated the design to create a user experience tailored to making sales.
Reashape is now positioned as an industry leader in the exercise equipment space. Their increasing brand awareness and web presence have allowed for the increase in sales they desired.
Dotlogics works to tailor our solutions to each client’s individual needs rather than providing a cookie-cutter package. When working with Reashape we knew that our design needed to convey a message of strength, flexibility, and versatility that matches their product line. They also needed to focus on building more content that would build brand awareness. We worked together to build a website and content strategy that accomplishes their goals of solidifying their brand reputation and improving conversion rates.
Reashape is all about motivating activity and movement among its customers. We chose a yellow centered color palette that will energize and inspire each visitor.
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ITC Avant Garde Gothic, Futura is a font based in circles, sturdy and playful just like Reashape. The font is bold and inviting while still being professional.
Reashape wasn’t just looking for a “pretty website”, but needed a platform that would provide for an easy-to-use eCommerce shopping experience as well. Dotlogics ensured that the positive user experience included eCommerce functionality that simplifies the purchasing process.
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