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All the solutions you need to accelerate growth and drive business success.
All the solutions you need to accelerate growth and drive business success.
Klaviyo Services
Klaviyo is the most powerful ecommerce email and SMS platform available. The brands that get the most from it built their flows and segments around their actual customer behavior, not the templates that come out of the box.
Klaviyo is what ecommerce brands choose when they want email and SMS marketing that is driven by real customer behavior rather than batch-and-blast sending schedules. The brands that get the most from it are not just running the welcome series and the abandoned cart flow. They have built the segmentation that identifies exactly who is at risk of churning, who is ready to buy again, and who has never been engaged despite a long list membership. They have built the flows that respond to each of those situations automatically. Dotlogics builds that infrastructure.
Of software features are rarely or never used.
Standish Group Research
Across every platform category, the gap is rarely the software itself. It is an implementation that never matched the platform to how the business actually operates.
The most common Klaviyo problem is not a missing feature. It is abandoned potential. The gap shows up in three consistent patterns.
Dotlogics audits the current account before recommending anything: list health, flow coverage, segmentation depth, integration, and deliverability.
Return on email marketing compared to other digital marketing channels for ecommerce brands, according to industry benchmarks.
Every Klaviyo engagement starts with an audit of the current account before any new flows or segments are built.
Assessing the current state of the Klaviyo account: list health, flow coverage, segmentation depth, integration completeness, and deliverability. The audit produces a prioritized roadmap before any build work begins.
Building the automated flows that respond to customer behavior with the right message at the right time. Welcome series, abandoned cart, browse abandonment, post-purchase, winback, and any flow the brand needs that behavioral data makes possible.
Building the segments that make targeted communication possible. Customer lifecycle segments, engagement segments, purchase behavior segments, and predictive segments using Klaviyo's built-in predictive analytics.
Connecting Klaviyo to the ecommerce platform at the level that makes behavioral flows possible. Deep integration so that browse history, category interest, purchase frequency, and product-level data all reach Klaviyo and can trigger flows.
Results
Ecommerce Marketing
An outdoor apparel brand was running three default Klaviyo flows with no behavioral segmentation and a list that had not been cleaned in 18 months. Open rates were declining and a significant portion of sends were landing in promotions folders. After an account audit, list hygiene, rebuilding the flow architecture around behavioral triggers, and implementing customer lifecycle segmentation, email revenue increased by 65% within 90 days. Deliverability improved measurably as engagement rates across the cleaned and segmented list recovered.
The most common causes are insufficient segmentation, flows that were set up once and never optimized, and integration gaps that mean behavioral data from the ecommerce platform is not reaching Klaviyo. A Klaviyo account audit identifies the specific gaps. Most accounts have significant untapped revenue in flows and segments that were never built or were set up generically.
The core flows for every ecommerce brand are the welcome series for new subscribers, abandoned cart for cart abandoners, browse abandonment for site visitors who did not add to cart, post-purchase for customers who just bought, and winback for customers who have not purchased in a defined period. Beyond these, flows for VIP customers, category-specific buyers, and customers showing churn signals add significant return for brands with the data to support them.
Klaviyo is purpose-built for ecommerce. Its integration with ecommerce platforms captures behavioral data like browse history, add-to-cart events, and purchase sequences that Mailchimp's ecommerce integrations do not capture at the same depth. This behavioral data is what makes the highest-return flows possible. For ecommerce brands with real behavioral complexity, Klaviyo's data depth is the primary reason to choose it over simpler email platforms.
Klaviyo pricing is based on the number of contacts in the account. Up to 250 contacts is free. 1,000 contacts is approximately $30 per month. 10,000 contacts is approximately $150 per month. 50,000 contacts is approximately $700 per month. SMS sending is billed separately based on message volume. Implementation and flow development costs add $10,000 to $60,000 depending on the complexity of the account and the number of flows being built.
Improving deliverability requires cleaning the list to remove unengaged subscribers who have not opened in a defined period, implementing a sunset policy to stop sending to chronically unengaged addresses, and ensuring all sends are to properly segmented lists rather than the full subscriber base. Domain authentication through DKIM and SPF records also needs to be confirmed. Deliverability improves as engagement rates across sends increase, which happens when sends go to segments that actually want the content.
Yes. Klaviyo supports SMS marketing alongside email in the same platform. SMS flows can run in parallel with email flows or as standalone sequences. SMS is most effective for time-sensitive communications like flash sales and order updates where the immediacy of text adds value over email. Managing SMS compliance including opt-in requirements is a required part of any SMS implementation.
Klaviyo has a native Shopify integration that syncs customer data, order data, and behavioral events from Shopify to Klaviyo automatically. This includes add-to-cart events, checkout started events, product viewed events, and purchase data. The native integration covers most behavioral triggers needed for core flows. For brands with custom Shopify functionality or more granular behavioral tracking requirements, Dotlogics builds custom event tracking to supplement the native integration.
Klaviyo flows are automated sequences triggered by a specific customer behavior: someone joins the list, abandons a cart, or makes a purchase. They run automatically based on triggers and timing rules. Klaviyo campaigns are one-time sends to a segment on a specific date: a promotional email, a newsletter, a product launch announcement. Both are important. The highest-return Klaviyo accounts treat flows as the automated revenue infrastructure and campaigns as the layer on top.
A core Klaviyo implementation covering an account audit, five to seven flows, customer lifecycle segmentation, and ecommerce platform integration typically takes six to ten weeks. More complex implementations with advanced segmentation, SMS alongside email, and custom event tracking typically take ten to sixteen weeks. The account audit comes first so the implementation is built around the specific gaps rather than a generic checklist.
Most Klaviyo accounts have significant untapped revenue in behavioral flows that were never created and segmentation that was never built. The audit shows exactly where that revenue is. The implementation builds what captures it.