The problem
A Digital Experience That Did Not Reflect Guest Value, Loyalty, or Booking Ease
The existing website did not clearly communicate the hotel’s advantages, including proximity to Manhattan, variety of room types, amenities, loyalty rewards, or streamlined booking options. Guests faced difficulty understanding:
- Room choices and skyline view features
- Loyalty program benefits and enrollment
- Easy online booking for both desktop and mobile users
- Amenities and local convenience features
These gaps reduced clarity for prospective guests, made booking less intuitive, and limited repeat engagement through loyalty rewards.
The solution
A Digital Redesign Focused on Guest Experience, Loyalty, and Seamless Booking
Dotlogics transformed the Manhattan View Hotel’s digital presence into an intuitive platform that highlights the property’s key offerings, loyalty benefits, and booking simplicity.
Key solution elements:
- Brand Messaging and Loyalty Emphasis: Website copy highlights loyalty program perks, including exclusive discounts and rewards for repeat guests
- Information Architecture Redesign: Clear presentation of room categories, skyline views, amenities, and loyalty details
- Streamlined Booking Experience: Simplified reservation flows for desktop and mobile, enabling guests to book quickly and efficiently
- Visual and Mobile-Friendly Design: Updated imagery and layouts to showcase rooms, views, and guest experience
- Content Strategy for Guest Appeal: Emphasis on what matters most — loyalty, comfort, location, and convenience — to increase booking confidence
The results
A Digital Platform That Drives Engagement, Loyalty, and Bookings
The redesigned website now communicates the property's core value propositions while making it easier for guests to book and take advantage of loyalty perks.
- Improved Clarity of Amenities and Rooms: Visitors can explore room types, views, and services quickly
- Stronger Loyalty Program Visibility: Guests are informed about rewards, discounts, and perks, encouraging repeat stays
- Streamlined Booking Process: Simplified flows increase booking completion rates for desktop and mobile users
- Operational Enablement: A modern CMS supports updates to rooms, amenities, promotions, and loyalty content
The enhanced digital presence strengthens brand identity, supports repeat guest engagement, and drives higher conversions by combining location, experience, loyalty, and booking ease in a single platform.
