Unifying Multi-Brand Operations With Enterprise Ecommerce
Data Accuracy
Unified thousands of SKUs for better efficiency
B2B Commerce
Added quote and buy-now features for flexibility
Sales CRM
Streamlined lead tracking and management
DDC managed several legacy systems that operated independently, making it difficult to synchronize product data and maintain brand consistency across global divisions. Each site used different processes for product updates, sales inquiries, and lead management, resulting in duplicated work and missed opportunities for efficiency.
Customers often encountered outdated or incomplete product information, creating friction in the buying process. Internally, the lack of integration between sales, marketing, and technical teams slowed decision-making and limited visibility into performance metrics.
As DDC continued to expand internationally, these limitations made it challenging to scale operations, deliver a consistent customer experience, and position the company as a modern leader in aerospace and defense technology.
Dotlogics rebuilt DDC’s digital infrastructure from the ground up, consolidating multiple brand sites into one cohesive ecosystem designed for performance, scalability, and clarity. The new platform integrated ecommerce, CRM, and content management capabilities, allowing teams to oversee global operations through a single, organized system.
A custom B2B portal was developed to accommodate both direct purchases and complex quote requests, streamlining the sales process for customers and internal teams alike. Product data was restructured and centralized, ensuring accurate, real-time updates across thousands of SKUs.
Dotlogics also implemented a CRM integration to improve lead management, automate follow-ups, and provide clear visibility into pipeline activity. This combination of structure, automation, and modern design positioned DDC to manage growth efficiently while delivering a smoother, more reliable customer experience.
The new digital platform gave DDC a single, reliable source of truth for product data, sales activity, and customer engagement. Teams could now manage updates in real time, track performance across brands, and collaborate more efficiently across departments and regions.
Buyers experienced faster access to accurate product information and smoother transactions through the streamlined ecommerce interface. The integration of CRM automation reduced manual tasks, allowing the sales team to focus on relationship building and higher-value opportunities.
Overall, DDC’s digital transformation established a foundation for sustained growth. The company gained visibility, consistency, and operational control across its global network, positioning it to meet the demands of modern aerospace and defense clients with greater speed and confidence.