(631) 486-7589
We dive into the depths of your brand to capture its story, elevate and create customer loyalty, build brand recognition, and further secure your marketing efforts.
Through a collaborative process, we undergo a discovery process to understand you and your target audience to strengthen the connection and ensure customer retention. The end goal will result in detailed brand positioning that will secure its online presence and increase its marketing outreach.
Digital Strategy Success
BRAND POSITIONING
Your positioning statement identifies who you are and what makes you unique in your focus area. We work with you to discover your x-factor, tone of voice, impact, who you connect with, and how to stand apart from the rest.
BRAND PERSONA
We discover which brand archetype character your organization best represents to help future marketing efforts. Brand personas create more clarity in messaging and positioning when engaging with your target audience.
BRAND VALUES
You have a foundational mission and core values you live by. We help identify these values to make sure that all are united on one path. These values are your guiding light and vital to a growing nonprofit.
BRAND VOICE
Consistency in grammar and tone of voice is important when building trust with your supporters. We work with you to create a complete guide that plans the rules for future communication efforts.
TARGET AUDIENCE
We look at who they are, their goals, challenges, and how you can engage with them for better results. By understanding your target audience, we can help form stronger brand loyalty and map ways to increase your impact.
USER JOURNEY
After understanding your target audience, we look at the process of them learning about and falling in love with your cause. We map out the user’s journey through their emotions to make sure that we plan for each step of their journey.
Information Architecture
Structuring and showcasing the moving parts of the system through a digestible means to reach your target audience and enlighten them of you and your services.
Wireframe
Utilizing a two-dimensional illustration of a page’s interface to highlight content priority, functional capabilities, and desired behaviors.
Interactive Prototype
Building working models that our veteran UX developers create, demonstrating how the finished product would look.
The design strategy promises that every asset is developed with the business goals and objectives at the forefront. It serves as a link between prioritizing tasks and design preferences.
Who is brand strategy for?
STARTUPS & YOUNG NONPROFITS
who need a nonprofit branding consultant to help them present themselves as more established in their space.
LARGE ORGANIZATIONS
who are looking to realign on their nonprofit brand after many years or significant growth.
ANY BIG PROJECTS (LIKE A
NEW WEBSITE)
to make sure we identify what your target audience needs and plan for success in your website’s user journey and website flow.
Let's Get to Work.
Have an unsolvable problem or audacious idea?