Too Much Text/ Not Enough Graphics
Only Hamlet was obsessed with words, words, words. In today’s digital age, attention spans are roughly the length of a microsecond. If you’re covering your landing page in wordy descriptions, you’re missing the mark. Text and visuals should be balanced, impactful, and to the point.
Your Landing Pages Aren’t Targeted Enough
If you only have one landing page, you’re missing an opportunity. Construct your landing pages to be targeted to a specific audience. It should feel tailor-made to excite and engage the visitors it reaches. And, you should have more than one. Not everyone is motivated by the same language, imagery, or call to action. Diversify your landing pages to increase conversions overall.
Your Content Is Not Sharable
If your visitors really like you (and if you’ve targeted your landing pages, they should) they will probably want to share your content. If you don’t have options to share to social media, you’re missing a valuable opportunity for free circulation. Plus, if people are sharing your content, they’ve probably got friends in your target audience. Don’t lose this chance to broaden your reach.
Your Forms Are Failing You
Forms are like Goldilocks’ porridge. They need to be just right. If your forms are too short, you can miss important information. If they’re too long, visitors can get bored or distracted and fail to complete them. Find a happy medium, A/B test what works, and stick to it. Since forms are such a crucial part of the conversion process, you can click here to get tips on creating effective forms.
Integrate these tips to make your landing pages well-oiled, high-conversion powerhouses. Find what works for your website, create targeted landing pages, and get your visitors into that marketing funnel.
Want to see better results on your landing page? Contact us and learn more about how Dotlogics can help you do just that.