CES is the world's gathering place for all those who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace.
Starting in 1967, the Consumer Electronics Show (CES) has become a pinnacle event in the tech world because it allows just under 200,000 people to experience some of the latest gadgets which have the potential to exponentially change how users experience multi-media formats. This year, the event is being hosted in Las Vegas where everything from new innovations built for 5G to robotics and intelligence AI interfaces will be showcased. Advertisers and agencies alike flock to the scene to get the scoop on which inventions can help propel their brands’ mission forward, which competitor exhibitors are totally smashing user interest, but more importantly, the outcome of the CES show is really a general impression on what types of technology are making waves for the next generation of the tech evolution. Let’s take a look at what we can expect to come out of 2020’s grand exhibition.
Voice assistant hardware launches & software updates.
Google is notorious for using the CES show to cover new hardware partnerships with brands like Sonos on speaker functionality integrations and also re-iterating cool, new features of their voice assistant, Google Home’s capabilities. Most likely, this year we’re going to see more home products such as speakers, TVs, and even bathroom mirrors where the assistant has been integrated with to ensure the user experiences are becoming more voice-activated in native, familiar environments. Amazon will also be sure to be most present as a strong contender to Google’s presentation as they battled it out on the exhibition floor in 2019, but with Amazon winning as the most used voice assistant speaker, Google has a tough challenge ahead.
Laptops of the future.
From Acer to Asus, Lenovo to Intel, many of the names associated with our first college laptop will be present at CES to showcase their latest innovations. Having won many CES awards, we can expect to possibly see a new Chromebook coming from Asus if their 2019 presentation was anything to be compared to where they launched an education-focused Chrome-book line. Lenovo (shown below), one of the largest Chinese manufacturers out there will be due to showcase everything from consumer laptops to gaming laptops, all-in-ones, monitors, and often smart products in collaboration with other voice assistant providers. Huawei will also be one to watch, as they launched the Matebook 13 in 2019 to rival Apple’s Macbook Air and Mediapad Lite to stand up against the iPad.
Next-Level Smart TVs
First, there were 4K viewing experiences. Then there were voice-assistant integrations. Then there was streaming channel integrations for a seamless interface. Now, we’ve got all that but with upgrades to 8K, TVs you can basically stick on your wall and nifty hardware devices to combine your cable and streaming needs into one. In 2020, we’re excited to see what’s going to be coming out of the Samsung, LG, NVIDIA shops. We suspect Samsung won’t go as big as they did in 2019 with the launch of the Wall TV, but they’ll definitely focus on the launch of their line of 8K TVs and what 4K upgrades have been made. Sony is also supposed to make a splash in this area of the event’s promise with its own 8K TV creation so it’ll be another one to watch. NVIDIA is fixed on amplifying and showcasing the power of their media player devices (Shield TV 2019), which has promised to be a good streaming box for folks looking for an easy interface without any fuss.
For a full list of keynote speaking events and panels, you can check out this link here and if you’re not at the show but trying to figure out how to incorporate the latest tech into your digital user experiences, connect with us to brainstorm how we can use dynamic multi-media formats to grow your brand’s awareness, consideration and ultimately conversion to the audiences targeted for your product or service.