Dotlogics Blog


Top 7 Features To Include In Your 2020 Online User Experience.

Written by Chae O'Brien

Two screens focusing on code written for a user experience that is shown on the second screen in the form of a complete website homepage.

It seems like every month we’re seeing new product updates to mobile OS systems, how people can ‘see’ a new purchase buys through the lens of AR and VR but above all, there is a trend where consumers are expecting more and more seamless user experiences and they’re not forgiving when you don’t provide it in 6 seconds or less. 

Check out our infographic! 

  1. Designing for Dark Mode

The jury is still out on whether the dark mode experience is actually a ‘better’ one both aesthetically and healthwise but with its launch on both Android and iOS users are using apps who have the functionality more and more often. Slashdot ran a poll with the question “Do you use 'Dark Mode' on your phone or computer?” with 68% of respondents saying Yes when it’s available. Let’s remember why dark mode was created. According to, Apple decided to launch dark mode to:

  • It makes the screen easier to see in low-ambient lighting, for example late at night or early in the morning.
  • It makes the contents shine while focusing less on the interface.
  • The dark mode could help improve battery life.

Basis the above, make sure to consider your dark vs. light design modifications in a meaningful way as true effective design for this feature will not come from a simple conversion of the white design to the black background interface.

Multiple screenshots of designs on both light and dark mode showcasing the difference


  1. Dynamic Animations and Custom Illustrations

While these features tend to come at a significant cost, it’s warranted due to the impressive effect it has on users when trying to humanize a brand’s story, tone, and overall presence. They add a sense of playfulness to the content being presented but with the text personality of being highly conversational and approach. Be sure to use colors and elements which connect strongly to your brand’s mission, product value and market contributions to ensure relevance and growth in brand awareness with target audiences.

Screen capture of’s homepage


  1. Typography X Content Storytelling

‘Responsive typography’ is becoming more and more of a trending topic mainly because it can significantly impact how users feel about the user experiences associated with your brand across the omnichannel digital experience. Using the right length of copy with the most suitable color, size, and style of the font can make all the difference, especially having it responsive between mobile and desktop so users don’t sense a break in the quality of their interactions with your brand’s marketing products and this instills a greater sense of brand trust and credibility with your wider audience.

Fluid responsive typography with modular scale, vertical rhythm.

  1. Augmented Reality

In 2017, Facebook launched the AR studio after realizing the growing trend of user interest in having an AR experience complement their mobile photography, shopping experience and general interaction with family and peers. Also, the gamification aspect of AR as made popular by the Pokemon game have also elevated its ability to entertain with younger demographics. Whether you’re designing an AR experience where it’s connected to body motion or just placing hardware products in your daily lifestyle to influence a potential purchase, making it a consideration in your UX map is a must.

Multiple frames of AR user experiences on mobile built with the Facebook AR Developer tool


  1. Skeuomorphism

The best modern-day user experience that showcases the use of skeuomorphism is the design implemented on smart watch interfaces. The analog-digital screen representation is a replica of the actual analog watches of traditional watches and has shown designers that this particular design feature does have modern-day applications in 2020 and beyond. It was considered a ‘dead’ style by many popular publications but with consumers wanting more and more of a blend between tradition and new-age technologies, skeuomorphism might be making a comeback and be here to stay.

Image showing the use of Skeumorphism on analog- digital watch screens.Source:

  1. Breaking the Grid & Asymmetry 

Recently there’s been a LOT of buzz around whether bending the rules and working outside of wireframe grids is a best practice designers want to introduce to their designs but the reality remains asymmetry has the power to add a huge degree of dynamism to your user experience to really attract and capture the audience’s attention, which happens to be the main commodity of trade for digital marketers worldwide. According to Shopify “With careful use of asymmetrical positioning of text, overlapping images, and irregular shapes, you can add originality into a client's site without sacrificing usability.” Take for example the Phoebe James clothing brand, they use irregular shapes and abstract movements to introduce new collections of their clothing, with the visual appeal matching the eclectic vibe of their clothing style.


Homepage screenshot of the Phoebe James website


  1. Artificial Intelligence

While this is a developing space, slowly the market is becoming populated with apps and technologies which allow designers to reduce the amount of the ‘administrative legwork’ they put in such as Artisto and Prisma apps. The filters which are suggested and applied use intelligent algorithms to create visually stunning creative experiences that can really grab the users’ attention across the web experience.

Mobile screenshots of AI-driven image editing apps.


If you’re looking to find new, organic ways to improve your website’s design and overall user experience, be sure to reach out to our team for a complimentary growth marketing session. We’d be happy to walk you through how responsive design, visual storytelling, and next-gen marketing tools can take your brand’s success to the next level.



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