DOTLOGICS BLOG

August 10, 2017

Software for Hardware: Your Hardware Business Needs a Professional Website

Written byJacqueline Routh

Image of tools resting on a plank.

As an entrepreneur, you’ve got the passion and drive to sell, sell, sell. There’s just one problem, how do you translate that passion into a payoff? For many hardware businesses, the challenge is to have a website that helps you stand out from the crowd. Here are a few reasons why it’s especially important to consider investing in a professionally built website.

Grow your customer base

When your hardware website looks good, it makes customers feel good about buying your product. An appealing website brings credibility to you and your store, as potential customers will see you as a trusted professional. You can convey your message with a curated user experience and professional looking design. This is also a great way to expand your target market by integrating content marketing and SEO to reach a broader audience online.

Show the Quality of Your Product

You wouldn’t buy a product without seeing it first, right? The same goes for customers! A professional website is the perfect place to showcase the tender care you have put into your store. By integrating high resolution photographs of your products and your store, you can demonstrate the quality of the products you carry.

Sell Your Hardware

This one seems like a no-brainer. A website can be the perfect marketplace for customers to access and purchase your hardware at any time, day or night. Imagine trying to run a storefront at those hours - the cost would be astronomical! Having a website for your hardware business will make buying easier for the customer, and will play the part of a 24/7 salesperson. It’s a win - win.

Still not convinced? Online sales in the US are projected to grow to $523 billion by year 2020. Shouldn’t your business get a piece of that?
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