Author
by LOREN CHILDRESS
 

NAVIGATING THE NEW NORMAL: COVID-19

The demand for video conferencing and collaboration tools has never been greater. Everywhere we look, global gatherings are shutting down. It’s not just large conferences that are suffering in the wake of coronavirus, however. Smaller, more concentrated meetings are being forced to move away from physical spaces and into the safer, more flexible environment of the cloud. Social soirees of all sizes and shapes are quickly moving online.

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Even bigger brands like Facebook, Google, and Salesforce have started asking their employees to work from home. CEO of Zoom, Eric Yuan, even suggested that the new call for video will lead to a “fundamental, permanent shift in how people work.”

Video conferencing boosts productivity, saves time, reduces travel expenses, and overall promotes collaboration. The advantage of video conferencing is the ability to facilitate all of those benefits without requiring constant travel for face-to-face communication.

Video conferencing software not only creates a more collaborative meeting culture in your organization, it’s a foundation for enabling today’s digital workforce. Video meetings help teams maintain human connections, irrespective of physical location, which speeds up decision making and improves your ability to collaborate globally.

Today’s workforce prioritizes mobility, flexibility and modern forms of communication over private offices and seclusion. And with the current social climate, bringing remote workers face-to-face with in-office employees can boost productivity on both ends, lower travel costs, and ease the anxiety of being face-to-face with germs.

Video conferencing has the unique ability to bring the human connection of face-to-face communication to every interaction, and makes working remotely that much easier.

In the height of social distancing and solitude, traffic in the digital realm is skyrocketing. If your business is not taking advantage of online marketing, you should be. See our top 4 reasons below about how and why you need to maximize your digital footprint.

In the digital age, it is absolutely essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits.

Even if your company does not conduct business online, customers and potential customers are expecting to see you online. If they don’t see you there, you could be losing out on the opportunity to increase your customer base and get the word out about your business.

  1. MAKE IT EASIER FOR POTENTIAL CUSTOMERS COME TO YOU

    Today, if someone wants more information about a company, they’re most likely to do their research online. Whether they’re specifically looking for your company, or they just want to find any company that offers the products or services that your company offers, having an online presence will give you a competitive edge. Potential customers will not put a lot of effort into finding you, and they should not have to. A simple Google search should provide them with all the information they seek.

  1. MAKE IT EASIER TO SHOWCASE YOUR PRODUCTS AND SERVICES

    The Internet gives businesses an effective platform for showcasing what they have to offer. Whether it’s a portfolio and testimonials from clients on a website, or an album on a Facebook page with photos of your newest products, it has never been easier to let the world know what you have to offer. With a few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! An online presence is an extension of your brand that never sleeps.

  1. MAKE IT EASIER TO BUILD RELATIONSHIPS WITH CUSTOMERS AND POTENTIAL CUSTOMERS

    Social media is all about building relationships. This is true for both individuals and businesses. Social media gives your brand a voice – it makes your company more “human” and relatable. Customers and potential customers can interact with your brand on a more personal level. It also gives you the opportunity to truly get to know your customers. If everyone is on social media except you, you are missing out on an invaluable opportunity to connect and communicate with your target audience. Social media is one of the simplest, yet most effective ways to get persons interested in your company and to form real relationships with real people.

  1. MAKE IT EASIER TO MARKET YOUR BRAND

    Websites and social media platforms are excellent marketing tools. They are also some of the most cost effective methods of sending out information to thousands of people. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions.

    Many consumers have even indicated that they look at companies in a negative light if they cannot find them online. Using the internet for marketing purposes allows you to overcome distance barriers. Persons thousands of miles away can be learning all about your business with just a few keystrokes. The “shareability” of social media allows your customers to easily spread the word about your business to all their friends. Ultimately, online marketing gives you the opportunity to market your brand in creative and exciting ways.

    Businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make. The benefits are endless!

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