Companies across virtually every industry keep a close eye on technology trends that can increase their brand recognition and streamline their varied processes. Watching the competition and their use of technology within their workflows has long been a strategy utilized by leaders in the health care industry to grow their market share with nuanced or reenvisioned services.
The following are some increasingly popular trends that you'll want to ensure you integrate into your medical website as you prepare to launch it or move forward with its redesign:
Most health care companies understand how critical it is to educate prospective patients or clients about what motivated them to go into business, where they're located, the hours they're open, and information about their team, the conditions they treat, and the services they offer.
Fewer medical companies understand the value of carefully cultivating a resource library replete with varied, in-depth reports on different conditions can be, though. This website functionality can not only build the perceived authoritativeness of your website but also decrease bounce rates, both of which are factors that affect ranking.
Another ever-growing trend in the medical web design sector is ensuring patients can readily identify ways to communicate with their doctors and other providers on-demand. Health care companies that have customers regularly singing their praises are ones that have found ways to make it easier to schedule appointments, discuss or pay their bills, see their physician, view test results, request a new prescription, and handle other important tasks.
Consumers are increasingly moving away from voice calls and in-person office visits. Your medical website needs to be capable of meeting your clients or patients where they're at, whether that's done by incorporating a chat bot, email tool, or something else. Incorporating some or all of the functionality described above so that it's easy and available on-demand helps health care companies gain an upper edge on their competition.
There's increasing concern in the health care industry about one provider overstepping another. For example, there are worries that medical malpractice will stem from a lack of communication between one treating physician and another, leading to errors or mistakes.
This fear often stems from the inexistence of a solitary electronic health record (EHR) that allows disparate providers to pool their resources and exchange insight. While many medical companies give up on the prospect of having a one-stop-shop platform that enables them to handle all their patient-facing and administrative/back-end functions, it is possible. Web design companies like us here at Dotlogics pride ourselves on taking software like this and customizing it.
Another increasingly popular trend that today is almost a non-negotiable for a website not to have is a self-serve patient onboarding infrastructure in place. This may consist of a portal that allows patients to read patient disclosures, complete intake documents, or upload an insurance card to verify benefits.
Other everyday functions such as the dissemination of emailed newsletters and other marketing materials can also be automated. You can do the same with inventory management and staffing. Creating a single dashboard that allows for financial benchmark tracking and sales forecasting is also within reach.
The four trends described above are virtual must-haves on any medical website in 2022. We'd love to know more about your plans for expanding your health care company website's reach. Contact us to schedule a call to discuss your ideas so that we can best spell out how we can help you achieve them through web design.