When evaluating whether or not you build an app, it only makes sense to conduct some market research to so if your competitors have apps. If they do, take a look at the stats in relevant app stores to get an idea of the number of downloads that have been made and how well received the app was among users. Scan customer reviews for insight into the reputation your competitor's app has. If it has a good one, you could be left in the dust if you don't come up with something similar or better.
Some of the best mobile apps are those that provide solutions to problems. If your app doesn't improve the functionality or convenience of your website, chances are it will have a hard time winning over your consumers. So, it pays to think in terms of how your mobile app could reduce the pain points your customers face. Anyone who has had to call a taxicab and hope they show up in a timely manner was probably awe-struck by how fast an Uber driver turned up. Shoot to impress in a similar sort of way when thinking about potential features for your own app.
One major reason why desktop eCommerce sales conversion rates still dominates mobile is how difficult it is for users to input simple information like billing and shipping addresses on a mobile device. If you're in a business such as eCommerce that depends on repeat customers, eliminating these types of headaches for customers could boost sales.
If you happen to have a loyalty program for customers, an app means being able to get rid of plastic cards forever. It would also make it simple to provide rewards like special discounts, promo code offers, and other incentives.
Perhaps the most important thing to consider before settling on developing a mobile app, is determining how well your business' site performs on mobile devices. If you don't have a responsive, mobile-optimized website that provides a good user experience, it would be a good idea to consider upgrading to mobile-friendly site before setting your sights on a mobile app.
An app that endears you to your customers can be very good for your bottom line. So, determining how a mobile app could add value of your business is crucial. It's not as simple as build it and they will come. But by focusing on delivering tangible benefits and perks to your customers, the financial investment and many hours of planning could pay off significantly in the long run.
Want a mobile app to take your online business to the next level? Dotlogics can help you develop and build one tailored to your needs.