April 20, 2017

How Improving Your User Experience Can Convert More Leads

Written byRobby Schlesinger

It’s no longer enough to just have a website with some contact information. In order to convert leads and retain customers, your custom website design has to offer visitors and engaging user experience that’s both easy to use and effective at creating conversions. By applying these principles, you can optimize your ecommerce website for success.

Keep It Simple
The key to good UX design is a simple interface that is both aesthetically pleasing and functional. Users are deterred by overwhelming amounts of content and features. Even a website designed by the best web design company in the world won’t drive conversions if it’s too cluttered with options. If you give the user too many choices, chances of them finding the actions you want them to take will decrease. Instead, it’s better to include concise copy and clear calls to action so that your users are better funneled toward the action you want them to take. This will help your users convert better on your website.

This applies to your calls to action as well. If you’re including a form on a page, it’s important to avoid the instinct to gather as much data about a user as possible; again, if a user feels overwhelmed, odds are they will simply navigate away from your website. It’s better to keep you calls of action concise and to the point, prompting action from the user that isn’t too strenuous.

Keep it Visual
Some brands have more to say than others, so it’s natural to want to include long descriptions, quotes, and other strings of text on your website. While text-centric designs can work, it’s important to keep in mind that most users are visual these days. Big blocks of clunky text are off putting to many of your customers and might drive them away. Instead, making use of visual assets such as pictures and videos to convey the online message of your brand can better engage your users and help them navigate your site so they find what they’re looking for and convert.

Keep it Functional
While good UX design inspires creativity, there are also practical limits to how you should design your website. Nontraditional menus and navigation options can overwhelm a user just as too many options or excessive text can. If a user can’t properly navigate your site, then they won’t be able to take the actions necessary to convert. When considering web design services, it’s better to pick a smooth user interface with clear navigation options that help as user make the decisions necessary to move them along the acquisition funnel, improving the performance of your website.