Every quarter there’s a certain anxiety that comes with kicking those sales targets over the quota line. We’ve compiled a few ‘faux-holidays’ and awareness events you can build mission-based or just social, fun content programming to get your Q1 ROI on track.
This event is perfect for launching marketing campaigns ideal for:
Just to note a few! Use email marketing campaigns, website pop-up forms, and even in-store marketing signage to draw attention to promotions associated with:
Take calendar opportunities likes these to focus on specific product/service differentiators of your customer experience so the market can see what truly makes you different to audiences near and far.
February is Black History Month and presents an ideal event to showcase ‘champions’ in your organization who make a difference to the business’s success. You can use your website and social media channels to raise awareness of your company’s internal policies that promote diversity and take the time to also remind the market of black leader who has contributed to your industry’s success.
Presidents Day is fast on the heels of Valentine’s day this year being on the 17th of February, providing long weekend relief from the self-induced chocolate and candy coma we expect to be in. With major retailers offering as much as 70% off on CPG goods, it’s a great time to join the promotion frenzy and use dynamic website functionality to push site visitors further down the sales funnel. So how do you create an engaging marketing campaign for the last non-denominational ‘holiday’ till Mother’s Day? Here are a few digital marketing tools that make well for getting more traffic to your social and digital channels for this long weekend. They include:
While Mardi Gras is most specific to the state of Louisiana, it’s a celebratory event that’s popular with just about everyone in the U.S. Falling on February 25th this year. It’s not just a day but rather 12 days preceding the climactic event so be sure to incorporate special offers, fun promotions and engaging incentives to get people in the spirit. E.g. You can place specials on colorful retail products, give discounts to walk-in customers who wear a mask or beads or even just use a connected hashtag to feature clients shopping within that period.
Can’t seem to figure out how to leverage seasonal events to optimize your marketing success? We’re here waiting to support the growth of your brand with conversations on email marketing, social media analytics and what we absolutely love the most, figuring out custom solutions to bring more traffic and qualified leads to your website.