DOTLOGICS BLOG

April 20, 2017

5 Myths About Custom Web Sites

Written byRobby Schlesinger
With the myriad of listicles and opinion blogs circulating around the internet, the spread of misinformation is inevitable, especially when it comes to custom website design. Amateur developers and small business owners using outdated design practices help fuel myths surrounding the the dos and don’ts of custom web development. Working with a professional website design firm will help you to avoid some of the common misunderstanding people have about web development. Here are 5 of the biggest myths around custom website design.

1. Once your website’s built, you’re done. No need to change it.
Like all things, web design is subject to styles and trends that change over time. That custom website that looked cutting edge in 2005 is now dated both in terms of aesthetics and functionality (you’re not still using Flash, are you?). Have you checked what your site from ten years ago looks like on a smartphone? Is your website secure with https protocol in place? Oversights like these can damage both your rankings on search engines as well as overall traffic to your site. Working with a responsive website design service provider can help you create a website that adapts with the times.

2. Design a website that looks nice to “you”.
You’re not designing your website for you. You’re designing your website for your users. Ultimately, your opinion of the look of your site should be secondary to a data-driven analysis of what your users want to see when they come to your website. The customer’s always right, after all. When designing a site that your users will love, you have two options. You can play with different templates and use trial by error to see which one works the best based on traffic analysis using digital tools, or you can hire a web design and development company with a proven history of getting results for user traffic in your industry.

3. You don’t have to pay anything for a good website.
While it’s true that there are now many free tools available to build website for free such as Wix and WordPress, it’s equally true that you get what you pay for. Today’s internet users are more tech-savvy than ever, and they can spot an amateur web design from a mile away. So while it’s true that you could take the time to learn how to rock a custom template, that time you spend will still cost you something, even if it’s not money. Working with a web development agency gives you a quality website while freeing your time to focus on other aspects of your business.

4. Design is the most important aspect of your website.
Design is definitely important; a site that looks bad repels users, plain and simple. But a website that looks good and works poorly is equally detrimental. You also need to focus on the user experience of your website by making sure features are intuitive and easy to navigate. Top web design companies balance good design with a user experience that draws customers in and keeps them using your site.

5. A well-designed site will start performing automatically.
Performance online takes time, and while a well-designed website is the foundation you need for success, it’s only the beginning. You need a website that can be updated over time and adapt to the changing needs of your business as well as the changing trends of technology. Designing your site well enough to be discovered by search engines opens the door for you to produce great discoverable content that users will search for and use to find your site.
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