From getting your garden ready with fresh daffodils or sprucing up your closet to replace some of those winter layers with spring dresses, the coming months are full of consumer demand opportunities to get your brand’s growth goals on track with the right promotion, using the right data to inform your creative and media mix.
If you’re in the online retailer space and dresses are a part of your product line, March is a great month to kick off everything from a drip nurturing email campaign showcasing different styles, colors, and prints to using Instagram’s shopping feature to promote sales, discounts, and rewards natively on the social media platform.
With the onset of Spring, there’s a sense of renewal that motivates homeowners to start paying attention to getting their gardens, driveways and landscaped areas in order for the new year. If you’re a landscaper, garden shop or commercial hardware, Google My Business is a great marketing tool for promoting online shopping spring sales as well as garden and lawn sales at your brick and mortar location. Use the insights panel of the GMB portal to see how many people found your business via a direct search or through another search keyword phrase in addition to the volume of website clicks, no.of requests for directions for your location and no. of calls to your business. Be sure to include SEO words to maximize your visibility on voice assistants as well!
While most think of ‘the luck of the Irish’ when they hear St. Patricks’ Day, this annual event is a perfect opportunity to sell online any ‘green’ product or service which includes landscaping, retail goods to eco-friendly dry cleaning. For in-store sales, local restaurants can also create a themed beverage or food dish and encourage new visitors to come in to take an Insta-worthy snap! Don’t forget to use the respective hashtags to maximize the target audience reach.
While jewelry still remains a top contender as the preferred gift for Mother’s Day, newer trends include special outings and gift cards with considerable sales growth noted, in addition to more traditional gifts including flowers, greeting cards, and jewelry. Increased spending on jewelry represents 31 percent of the expected increase over last year.
Source: NRF's Annual 2019 Mother's Day Spending Survey, conducted by Prosper Insights & Analytics
Tax Day comes but once a year (maybe that’s a good thing!), but with that brings a surge in traffic for online businesses such as HR Block and TurboTax. If your business falls into the category of professional services that can help filers expedite their filing times, this event is perfect for launching a spring marketing campaign to boost your discoverability during this quarter.
Can’t seem to figure out how to leverage seasonal events to optimize your marketing success? We’re here waiting to support the growth of your brand with conversations on email marketing, social media analytics and what we absolutely love the most, figuring out custom solutions to bring more traffic and qualified leads to your website.