Email marketing has been around longer than most people think. In fact, the first marketing email was sent in 1978 by Gary Thuerk, a marketing manager at Digital Equipment Corp, that led to $13 million in sales.
Since then, email marketing has exploded and its campaigns have become a leading driver of online conversions.
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If you still have your doubts, here are ten statistics (and their sources) that prove email marketing is a valuable tool and paint a compelling picture of why you should keep email in mind when planning your 2019 marketing campaigns:
- Email use is global phenomenon
Email will be used by 3 billion people worldwide, nearly half of the world's population, by 2020. (Radicati Group)
- Email is one of the most popular modes of communication
Some 205 billion email messages are sent every day, and that figure is expected to reach a whopping 246 billion by the end of 2019. (Radicati Group).
- Email delivers an incredibly strong return on investment (ROI)
For every dollar invested in email marketing, you can expect an average return of $32. (Direct Marketing Association)
- Email is brands' and companies' best friend
The average corporate email user sends and receives an average of 122 messages a day. (Radicati Group)
- Most digital marketers favor email over social media
Roughly 60% of the Web marketers say they believe email marketing outperforms social media. (MailMunch)
- Email outperforms even Facebook in a head-to-head
Consumers and businesses are twice as likely to sign up for your email list as they are to engage you on Facebook.com. (Forrester)
- Consumers prefer email over other communication channels
72% of consumers said they prefer receiving email communications instead of other forms of communication. (Litmus)
- Email is a great way to reach mobile users
88% of smartphone owners use their mobile phones to access email, making it the most-used feature, topping the percentage who use phones for social media, watching videos or even text messaging. On top of that, 49% of all emails are opened on mobile devices. (IBM).
- Emails reduce the number of abandoned ecommerce shopping carts
Sending three abandoned cart emails results in 69% more orders than a just one message. (Omnisend)
- Email is the primary driver of SMB customer acquisition and retention
81% of small and mid-size businesses rely on email as their main customer acquisition channel; 80% for retention. (Emarsys)
- Consumers want to receive your emails
61% of consumers say they enjoy receiving weekly promotional emails from their favorite brands, and 38% would prefer to get emails even more frequently. (Statistica)
- Personalizing emails are much more likely to be read
Emails with personalized subject lines generate 50% higher open rates. (Yes Lifecycle Marketing)
- Welcome emails are an effective way to reach customers
The average open rate of welcome emails is an astonishing 82%. (GetResponse)
- People spend a large amount of time checking emails
American consumers spending a considerable amount of time checking email: 5.4 hours each weekday. (Adobe)
- Emojis increase email open rates
56% of brands who use an emoji in the subject line of emails had a higher open rate than those who did not. (Forbes)
For any business seeking to get the most bang for their web marketing buck, email remains an effective way to maximize ROI. So, if you don't already have a strategic email marketing plan in place, now is definitely the time to do so.