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15 Stats to Inspire Your Email Marketing Strategy in 2019

Written by Shannon R

Dotlogics branded image of a businessman clicking an email icon for the blog post, 15 Stats to Inspire Your Email Marketing Strategy in 2019.
Email marketing has been around longer than most people think. In fact, the first marketing email was sent in 1978 by Gary Thuerk, a marketing manager at Digital Equipment Corp, that led to $13 million in sales.

Since then, email marketing has exploded and its campaigns have become a leading driver of online conversions.

Trying to improve ecommerce conversions? Check out these 5 helpful tips!

If you still have your doubts, here are ten statistics (and their sources) that prove email marketing is a valuable tool and paint a compelling picture of why you should keep email in mind when planning your 2019 marketing campaigns:

  1. Email use is global phenomenon

Email will be used by 3 billion people worldwide, nearly half of the world's population, by 2020. (Radicati Group)

  1. Email is one of the most popular modes of communication

Some 205 billion email messages are sent every day, and that figure is expected to reach a whopping 246 billion by the end of 2019. (Radicati Group).

  1. Email delivers an incredibly strong return on investment (ROI)

For every dollar invested in email marketing, you can expect an average return of $32. (Direct Marketing Association)

  1. Email is brands' and companies' best friend

The average corporate email user sends and receives an average of 122 messages a day. (Radicati Group)

  1. Most digital marketers favor email over social media

Roughly 60% of the Web marketers say they believe email marketing outperforms social media. (MailMunch)

  1. Email outperforms even Facebook in a head-to-head

Consumers and businesses are twice as likely to sign up for your email list as they are to engage you on Facebook.com. (Forrester)

  1. Consumers prefer email over other communication channels

72% of consumers said they prefer receiving email communications instead of other forms of communication. (Litmus)

  1. Email is a great way to reach mobile users

88% of smartphone owners use their mobile phones to access email, making it the most-used feature, topping the percentage who use phones for social media, watching videos or even text messaging. On top of that, 49% of all emails are opened on mobile devices. (IBM).

  1. Emails reduce the number of abandoned ecommerce shopping carts

Sending three abandoned cart emails results in 69% more orders than a just one message. (Omnisend)

  1. Email is the primary driver of SMB customer acquisition and retention

81% of small and mid-size businesses rely on email as their main customer acquisition channel; 80% for retention. (Emarsys)

  1. Consumers want to receive your emails

61% of consumers say they enjoy receiving weekly promotional emails from their favorite brands, and 38% would prefer to get emails even more frequently. (Statistica)

  1. Personalizing emails are much more likely to be read

Emails with personalized subject lines generate 50% higher open rates. (Yes Lifecycle Marketing)

  1. Welcome emails are an effective way to reach customers

The average open rate of welcome emails is an astonishing 82%. (GetResponse)

  1. People spend a large amount of time checking emails

American consumers spending a considerable amount of time checking email: 5.4 hours each weekday. (Adobe)

  1. Emojis increase email open rates

56% of brands who use an emoji in the subject line of emails had a higher open rate than those who did not. (Forbes)

Conclusion

For any business seeking to get the most bang for their web marketing buck, email remains an effective way to maximize ROI. So, if you don't already have a strategic email marketing plan in place, now is definitely the time to do so.

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