When marketing in the digital world, there are many things to considerâ€”from web development and web design services, to SEO, to email campaigns, social media, blogging and more.
Statistics from the Content Marketing Institute (CMI) show that 86% of B2C marketers and 91% of B2B marketers use content marketing as a part of their overall marketing strategy. Overall, 72% of successful content marketers attribute their success to their content marketing strategy.
It's no secret that how products and services are marketed can make all the difference between success and failure. But competing in a digital world that's con
Running and managing social media marketing campaigns is one of the most important but time-consuming aspects of digital marketing, but there are ways to make the job easier for your brand or business.
As a digital marketer and content strategist who has been practicing search engine optimization, or SEO, since the pre-Google era of the late 1990s, I've seen a lot change from the Web directory-driven days to the now hundreds of factors considered by Google's algorithm.
It is one thing to attract people to your website; it is another thing altogether to entice them to buy something. Conversion optimization, or conversion rate optimization (CRO) is a strategy for increasing the percentage of visitors to a website that convert them into customers.