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by Christian Abbatecola
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Who doesn’t love traffic? Well, the kind of traffic we talk about on the web, at least (rush hour traffic is an entirely different story, of course!). It’s a positive indicator of a healthy website that has an effective web marketing campaign which is doing its job to pull in visitors. The more traffic your website has, the more likely it is that you’re being discovered by new people, and the more potential you have to convert some of those visitors into customers. Unfortunately, that potential isn’t always realized.

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola
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There are certain times of year that are naturally beneficial for different ecommerce businesses. Spring can be a boon for sporting goods purveyors, Summer’s a great time for swimwear specialists, January may bring customers resolving to get fit to online stores that sell workout equipment, and the holiday season is good for just about everyone.

by Christian Abbatecola
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There’s a whole lot that goes into making a sale. You need to establish your businesses, build your website, market your site and products, attract visitors, and convert visitors into buyers. Ultimately, all of your efforts should aim to further your goal of selling products or services through your eCommerce site, but don’t think that your work is finished once a lead converts into a customer.

by Christian Abbatecola
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A well written blog can be interesting, informative, and invaluable to its readers, but getting your blogs noticed requires more than just proper grammar and quality information. If you want people to actually read your blog you need to make sure they can find it, and one of the best ways to do that is to optimize it for search engines.

by Christian Abbatecola

We’ve discussed why it’s important to keep your website updated with fresh content like blogs before, and offered tips on creating and scheduling your content for maximum effect, but how do you decide what to blog about?

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola

Certain industries provide ample, apparent opportunity to create new content on a daily basis. News organizations have a constant influx of new stories, and many ecommerce sites frequently acquire new products for which they can create new pages, but other industries can be a bit more static.

by Christian Abbatecola
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Your website is your window to the world, and if you want it to be successful then that window needs to remain open and look enticing enough for passersby to want to look in. Simply having the window is not enough to get noticed, you need to change up the window dressing regularly so that it catches new visitors’ eyes and gives old visitors a reason to come back and look around more than once.

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Increase your website's conversion rate within the next 30 days.