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by Christian Abbatecola

“Computer… Computer… Hello, Computer.” - Montgomery “Scotty” Scott, attempting to communicate with a computer in Star Trek IV: The Voyage Home. When Star Trek debuted on television in 1966, Gene Roddenberry’s iconic franchise began a long history of introducing hypothetical technologies that, at the time, seemed nothing more than science fiction, but nonetheless inspired creative minds to pursue careers in science and innovation that might one day allow these technologies to truly exist.

Increase your website's conversion rate within the next 30 days.

by Jacqueline Routh
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No matter what type of business you’re in, you have a website for a reason. Whether you’re a news organization looking for subscribers, an e-commerce hub searching for sales, a charity in need of donations, a specialty store trying to increase readership for its newsletter, or just about anyone else with a website, chances are you want visitors to do something when they visit you.

by Jacqueline Routh
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Imagine you’re in the middle of a forest. All of the trees are too dense to see the sun, and you don’t have a map, frame of reference, or any clue how to get out. How do you feel?

by Jacqueline Routh
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With more and more users ditching their laptops and desktops to peruse the internet on their mobile devices, ecommerce sites must be designed to look good on smartphone and tablet screens. Mobile optimization for an ecommerce website is an art that requires an eye for aesthetics as well as a mind for function. Not all responsive website design layouts are created equal. There are some dos and don’t when designing the mobile view of your ecommerce site, and you definitely want to avoid all the don’ts. Here is a list of of some of the carnal sins of mobile ecommerce website design.

by Robby Schlesinger
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Creating an effective call-to-action on your website can be the difference between success and failure for your next website project. Urging a user to buy, subscribe, or “act now” can help translate passive scanning of content into active clicks and interest. By integrating the following five tips, your site will engage your users and will encourage conversions.

Increase your website's conversion rate within the next 30 days.

by Robby Schlesinger
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Experimentation has led to some of the greatest achievements in human history. A big part of that experimentation has stemmed from testing prototypes to see which was the best. That’s what A/B testing is. It’s launching two similar websites to see which gets better results. By creating a working hypothesis, and testing it with a side by side comparison, it could make your website more successful.

by Robby Schlesinger
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What is information architecture? As per Wikipedia it is “the art and science of organizing and labelling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability”. Information Architecture is so important, it’s usually done by many roles on one team. You can count on designers, developers, and content strategists to all have a say on what optimal information architecture looks like, and how to achieve it. Simply put, information architecture is the hierarchy of content and visual media that helps users navigate your website with ease.

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Increase your website's conversion rate within the next 30 days.