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by Christian Abbatecola
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First things first, what is inbound marketing? Hubspot has defined it rather eloquently: “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola

A solid user experience is critically important to the success of any website. Not only does the UX reflect directly on your brand and how visitors perceive it, it also impacts just how successful your website will be at making conversions and delighting clients.

by Christian Abbatecola
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There’s a whole lot that goes into making a sale. You need to establish your businesses, build your website, market your site and products, attract visitors, and convert visitors into buyers. Ultimately, all of your efforts should aim to further your goal of selling products or services through your eCommerce site, but don’t think that your work is finished once a lead converts into a customer.

by Christian Abbatecola
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A well written blog can be interesting, informative, and invaluable to its readers, but getting your blogs noticed requires more than just proper grammar and quality information. If you want people to actually read your blog you need to make sure they can find it, and one of the best ways to do that is to optimize it for search engines.

by Christian Abbatecola

Social media provides a great way to expand your company’s reach through both paid advertisements and the building of an organic following. When using a platform like Facebook or Twitter, it is important to remember that they are different from other types of media, however. They are, after all, social.

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola

Navigating social media can be tough, but knowing how to make the most of your social media efforts can do wonders for your ecommerce businesses. You want to engage with your audience in ways that highlight your products, and promote your brand even when you’re not directly pitching a particular item or service. To get the most out of your social media pages, try following these simple suggestions that can help maximize your social campaigns:

by Christian Abbatecola

We’ve discussed why it’s important to keep your website updated with fresh content like blogs before, and offered tips on creating and scheduling your content for maximum effect, but how do you decide what to blog about?

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Increase your website's conversion rate within the next 30 days.