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by Christian Abbatecola
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Online marketing can seem like a tricky business. There’s plenty of potential customers out there, but it’s not always easy to wade through the countless users who are unlikely to do business with you and find the ones who might actually make a purchase.

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola
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With over 2 billion active monthly users, Facebook is the perfect place to seek out new customers and engage with your existing patrons. There are plenty of opportunities for paid advertising on the social network, and simply having a profile on the site can help users discover your business. With so much traffic on Facebook, it’s no wonder that 40 million small businesses are actively using it, and there’s little doubt that yours could benefit from doing the same.

by Christian Abbatecola
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If you’re running a website you hopefully already know how important SEO is to your success. Social media engagement and paid advertising can be great ways to gain bursts of traffic, but sustained organic traffic largely comes from ranking highly in search engine results. What you may not have realized, is that there’s a way to improve your click through rate when you come up at the top of search results or, more specifically, Google searches.

by Christian Abbatecola
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First things first, what is inbound marketing? Hubspot has defined it rather eloquently: “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”

by Christian Abbatecola
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Restaurants are a consistent staple of life throughout much of the world. They’re a place to not only dine, but also relax, sample new flavors, and enjoy the company of colleagues, friends and loved ones. They fill a social need by acting as a gathering or meeting place, while also serving the more basic need to eat. Because they cater to us on both an emotional and a physical level, it’s no small wonder that the US alone has more than half a million restaurants.

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola
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A well written blog can be interesting, informative, and invaluable to its readers, but getting your blogs noticed requires more than just proper grammar and quality information. If you want people to actually read your blog you need to make sure they can find it, and one of the best ways to do that is to optimize it for search engines.

by Christian Abbatecola

Social media provides a great way to expand your company’s reach through both paid advertisements and the building of an organic following. When using a platform like Facebook or Twitter, it is important to remember that they are different from other types of media, however. They are, after all, social.

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Increase your website's conversion rate within the next 30 days.