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by Christian Abbatecola

Certain industries provide ample, apparent opportunity to create new content on a daily basis. News organizations have a constant influx of new stories, and many ecommerce sites frequently acquire new products for which they can create new pages, but other industries can be a bit more static.

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola
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Your website is your window to the world, and if you want it to be successful then that window needs to remain open and look enticing enough for passersby to want to look in. Simply having the window is not enough to get noticed, you need to change up the window dressing regularly so that it catches new visitors’ eyes and gives old visitors a reason to come back and look around more than once.

by Christian Abbatecola

We live in an impatient era. People have grown accustomed to web pages and services that load instantaneously, and that’s important for two reasons: Websites that respond quickly are going to meet user expectations, encouraging further interactions. Websites that load slowly are going to frustrate users, dissuading them from sticking around.

by Christian Abbatecola

“Computer… Computer… Hello, Computer.” - Montgomery “Scotty” Scott, attempting to communicate with a computer in Star Trek IV: The Voyage Home. When Star Trek debuted on television in 1966, Gene Roddenberry’s iconic franchise began a long history of introducing hypothetical technologies that, at the time, seemed nothing more than science fiction, but nonetheless inspired creative minds to pursue careers in science and innovation that might one day allow these technologies to truly exist.

by Jacqueline Routh
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No matter what type of business you’re in, you have a website for a reason. Whether you’re a news organization looking for subscribers, an e-commerce hub searching for sales, a charity in need of donations, a specialty store trying to increase readership for its newsletter, or just about anyone else with a website, chances are you want visitors to do something when they visit you.

Increase your website's conversion rate within the next 30 days.

by Jacqueline Routh
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As of October 2017, more than a quarter of the Alexa Top 1,000,000 websites are using HTTPS by default (source). 62% of the world’s 140,000 most popular websites have implemented the protocol (source), and nearly 60% of page loads across the web (as measured by Firefox Telemetry) now use HTTPS (source).

by Jacqueline Routh
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Imagine you’re in the middle of a forest. All of the trees are too dense to see the sun, and you don’t have a map, frame of reference, or any clue how to get out. How do you feel?

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Increase your website's conversion rate within the next 30 days.