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by Christian Abbatecola
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First things first, what is inbound marketing? Hubspot has defined it rather eloquently: “Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola
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The ecommerce conversion funnel is something that every ecommerce business uses, but very few people understand in depth. In short, the conversion funnel is how you get visitors to your website and move them through it, taking the best action each step along the way to convert from viewers to leads, and eventually to purchasers.

by Christian Abbatecola

A solid user experience is critically important to the success of any website. Not only does the UX reflect directly on your brand and how visitors perceive it, it also impacts just how successful your website will be at making conversions and delighting clients.

by Christian Abbatecola
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Restaurants are a consistent staple of life throughout much of the world. They’re a place to not only dine, but also relax, sample new flavors, and enjoy the company of colleagues, friends and loved ones. They fill a social need by acting as a gathering or meeting place, while also serving the more basic need to eat. Because they cater to us on both an emotional and a physical level, it’s no small wonder that the US alone has more than half a million restaurants.

by Christian Abbatecola
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There’s a whole lot that goes into making a sale. You need to establish your businesses, build your website, market your site and products, attract visitors, and convert visitors into buyers. Ultimately, all of your efforts should aim to further your goal of selling products or services through your eCommerce site, but don’t think that your work is finished once a lead converts into a customer.

Increase your website's conversion rate within the next 30 days.

by Christian Abbatecola
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A well written blog can be interesting, informative, and invaluable to its readers, but getting your blogs noticed requires more than just proper grammar and quality information. If you want people to actually read your blog you need to make sure they can find it, and one of the best ways to do that is to optimize it for search engines.

by Christian Abbatecola

Social media provides a great way to expand your company’s reach through both paid advertisements and the building of an organic following. When using a platform like Facebook or Twitter, it is important to remember that they are different from other types of media, however. They are, after all, social.

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Increase your website's conversion rate within the next 30 days.