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by Robby Schlesinger

SEO can be a difficult challenge for any website. Changing practices in professional website design and search engine optimization mean that you have to keep up to date on new algorithms and best practices constantly while weeding out the approaches that worked a few years ago. Approaching SEO incorrectly can even have the opposite intended effect; instead of making your site more visible to users, you can be penalized by Google and other search engines and have your site buried under more results than when you started. However, SEO isn’t just a mechanical checklist that you have to complete for each website. Each website offers something different to users and must offer content and resources that appeals to the needs of those users in order to be ranked. So when considering web design and digital marketing services, the question then becomes how do you balance a website’s design so that you appeal both to search engines as well as human users?

Increase your website's conversion rate within the next 30 days.

by Robby Schlesinger

When developing a custom website design, the PHP programming language offers a myriad of options suited to just about every kind of project imaginable. It’s incredibly well-documented and enjoys a large developer community, making it ideal for projects that need custom work. It’s the backbone behind popular content management systems such as WordPress, Joomla, and Drupal. Some projects are too complicated for a standard CMS and require robust frameworks that allow for further customization. PHP is equally well-suited to projects like this as it offers many great frameworks that allow for powerful and dynamic web projects. Top web design companies are well-versed in many frameworks to better serve their customer’s needs. Here are some of our favorites at Dotlogics.

by Robby Schlesinger

At Dotlogics, we love our clients. Working with them to solve their custom website design needs is the entire reason that we’re in business. The contractor-client relationship is one that requires honesty, clear communication, and mutual respect. Over time, we found some client behaviors that we’re not too crazy about, but have ultimately helped us to become a better web development agency and provided better web services to our customers. We know that hiring a web development company is an investment and that working with another team can cause anxiety that leads to some bad client behaviors, but here we explain the cause of these bad behaviors and how to address them.

by Robby Schlesinger

The number of mobile internet users has surpassed that of desktop and laptop internet users. This makes sense, right? We are constantly on our phones, so this shift comes at no surprise. To remain relevant and successful, you must adapt and ensure that your website is mobile-friendly. You could be losing potential customers if they cannot easily navigate and access your site on their mobile device. When considering how to improve the conversion rate of your ecommerce site, mobile traffic should be your first and top priority.

by Robby Schlesinger
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With more and more users ditching their laptops and desktops to peruse the internet on their mobile devices, ecommerce sites must be designed to look good on smartphone and tablet screens. Mobile optimization for an ecommerce website is an art that requires an eye for aesthetics as well as a mind for function. Not all responsive website design layouts are created equal. There are some dos and don’t when designing the mobile view of your ecommerce site, and you definitely want to avoid all the don’ts. Here is a list of of some of the carnal sins of mobile ecommerce website design.

Increase your website's conversion rate within the next 30 days.

by Robby Schlesinger
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Many SaaS companies fail, not because their products aren’t innovative or useful, but because the design of their user interface is too complicated or doesn’t meet the expectations of their users. Consumers expect utility from their apps, but they also expect a user friendly experience that makes the app engaging and easy to user. Since many early-stage SaaS companies don’t hire for professional website design capabilities, they struggle to develop an easy-to-use design that will attract and retain their users. Here are five mistakes you should avoid when designing your SaaS app.

by Robby Schlesinger
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Design is a critical element of the success of your ecommerce site. Without an easy-to-use interface and intuitive options, your users won’t be able to find the product or service they’re looking for. Conversely, by creating an engaging user experience, you can attract and retain customers, keeping them coming back again and again over time. While there are different approaches to ecommerce website design that depend largely on your product and demographic, we at Dotlogics have found that these custom ecommerce product page layouts consistently perform well when driving conversions.

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Increase your website's conversion rate within the next 30 days.