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by Robby Schlesinger
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What is the main focus of your ecommerce site? To sell! But sometimes, sustaining and increasing sales can be challenging. Whether you’re on day 1, day 100, or year 10, incorporating offers can help drive traffic to your website and increase both new and recurring sales. Check out these 5 offers to include on your ecommerce site, to help your sales not get stale.

Increase your website's conversion rate within the next 30 days.

by Robby Schlesinger
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Imagine you’re in the middle of a forest. All of the trees are too dense to see the sun, and you don’t have a map, frame of reference, or any clue how to get out. How do you feel? This is what it’s like for a user to try to find their way around a website without clear navigation. Needless to say, the experience for this user is dismal. That’s why it’s especially important to optimize your website’s navigation. Feel free to integrate the options below, because well planned navigation is like giving someone a compass to navigate your site with ease.

by Robby Schlesinger
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User experience (UX) - it’s what separates mediocre websites from great websites. UX is what makes giants like Google, Facebook, Netflix, and Amazon a cut above the rest. According to User Testing Blog, user experience is simply “how you feel about every interaction you have with…(in this case, a website) in the moment you’re using it.”

by Robby Schlesinger
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What is information architecture? As per Wikipedia it is “the art and science of organizing and labelling data including: websites, intranets, online communities, software, books and other mediums of information, to support usability”. Information Architecture is so important, it’s usually done by many roles on one team. You can count on designers, developers, and content strategists to all have a say on what optimal information architecture looks like, and how to achieve it. Simply put, information architecture is the hierarchy of content and visual media that helps users navigate your website with ease.

by Robby Schlesinger
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Did you know that under the Americans with Disabilities Act (ADA) a business is considered “a place of public accommodation” and is required to provide equal access to individuals with visual, hearing, and mobility impairments? Furthermore, the Department of Justice has made it clear that these requirements apply to any publicly accessed website, regardless of if the business or organization has a physical location or operates solely on the internet. Now, more than ever, is it important to ensure your website is ADA compliant. Failure to do so could result in fines, litigation, and loss of customers.

Increase your website's conversion rate within the next 30 days.

by Robby Schlesinger
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Gift baskets have made so many strides in recent years to be a classic gift with modern appeal. It stands to reason, then, that having a modern website is on the savviest of gift basket businesses’ bucket lists. While you may already have an idea of what makes a basket beautiful and the best ways to appeal to your customers, it can be hard to know where to start with designing the best basket website for customer engagement and conversions. These 5 tips can help wrap your products up with panache, and are time-tested ways to increase your sales.

by Robby Schlesinger

Launching a SaaS app is a time-consuming and strenuous process, requiring hours of development and problem solving to create products and services that the world has never known. But building the app is only the first half of the battle to succeeding in the SaaS industry; once your app is live and available online, you have to make it discoverable by potential users. Just like with any other custom website design project, SEO plays an important factor in the success of your SaaS, with a few key differences that are important to note.

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Increase your website's conversion rate within the next 30 days.