Chae O’Brien is one of our senior consultants specializing in the strategy and branding practice at Dotlogics. She works with major brands and a few ambitious startups to amplify their growth
potential through dynamic content, design and multi-media planning. Chae collaborates with our internal team of strategists and designers in building and re-engineering brands with immense focus placed on creating experience-led strategies and developing design interfaces built around data-led insights, user behavior, and market impact. Throughout her career, she has had the privilege of
developing brand strategies for world-leading organizations in the US, Europe, Australia, South-East Asia and Japan, including Shell, GE, and Eyeota. Chae is a regular speaker at industry conferences, panel debates, and holds an M.Sc in Energy, Trade & Finance from City University in London, UK.
In her spare time, Chae mentors small businesses and startups for SCORE NYC and the venture
capital firm, Backstage Capital. She is also a certified Scrum Master and promotes agile marketing as one of the most efficient ways for lean organizations to scale growth and achieve go-to-market