Services

SEO

There are specific guidelines that all websites should follow to make them search engine friendly. Dotlogics employs a multi-step process to resolve any issues with your website’s architecture, to notify search engine’s about all of the pages on your website and to set up your website so that it is fully compliant with all major search engine guidelines. These services include:

• Spider your website and create site map .xml file.
• Create robots.txt file.
• Create your 404 error page.
• Create a 301 redirect for your home page.
• Submit your website to Google, Yahoo and Bing webmaster tools.

All this research and search engine optimization is much less effective if there is no follow-up. Search engines are constantly adjusting their ranking criteria, and we make sure that we are on top of any changes to your ranking. Each month, we track your progress and provide you with a detailed status update on your successes and any areas of new opportunity. Our best success stories come from websites where we have a strong collaborative process with our clients and adjust our strategies as the various search engines and social networking sites make their own adjustments.

PPC

An effective PPC campaign can be time consuming and difficult to manage with little or no experience. The key to successful Pay Per Click marketing involves efficient management and maintenance of your accounts. Attempting to manage a Pay Per Click (PPC) campaign without seeking professional help can lead to very questionable results. Here are just a few points to consider:

• Receiving visitors from a particular keyword does not necessarily translate into customers.
• You want to attract buyers to your site, not browsers.
• Setting the precise bid amount to maximize your budget is critical in your online advertising success.
• Competing bids change constantly, effecting your rankings and costs daily.
• The cost per click is highly dependent on the quality of your campaign in addition to the bid amount.
• Pay per click accounts must be maintained regularly to keep up with the competition and changes in your industry.
• Proper conversion tracking, testing and consistent, accurate bid adjustments deliver the most effective results.



Dotlogics has Google AdWords Certified Professionals and search engine experts available to serve you. Our Internet marketing team will conduct the necessary research and set up an organized account for you to begin advertising online.